Marketing agency for cleaning companies
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for cleaning companies
Cleaning is recurring and trust-based. Google Search captures people ready to book, Local Services Ads add verified leads where available, and Facebook and Instagram build trust with real team photos and first-clean offers that turn into weekly clients.
Google Search ads
Residential and commercial campaigns kept separate, with move-out and deep clean ad groups.
Local Services Ads
Verified pay-per-lead bookings in markets where house cleaning is an LSA category.
Facebook & Instagram ads
First-clean offers, recurring plan promotion and retargeting of pricing-page visitors.
Everything else
Microsoft Ads and LinkedIn-based targeting for commercial and office cleaning.
The right channel mix for cleaning companies
Cleaning customers often try a service once and stay for years if they are happy. That makes the lifetime value of a recurring client high, which justifies spending more to win them. Google Search captures people ready to book, Meta builds awareness and trust, and follow-up emails and texts turn one-time cleans into recurring plans.
Commercial cleaning is a separate plan, driven by Google Search, B2B outreach and referrals, with longer sales cycles and larger contracts.
Lifetime value
Recurring clients justify higher acquisition costs.
Follow-up automation
Texts and emails that convert one-time cleans.
Commercial separate
Office cleaning planned on its own.
Your cleaning business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › cleaning › weekly
Trusted House Cleaners | Insured & Background-Checked | Book Weekly or Biweekly
Reliable home cleaning with the same team each visit. Insured, background-checked cleaners and a satisfaction guarantee.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More cleaning companies in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
Come home to a clean house. Book a first deep clean, then choose weekly or bi-weekly visits with the same insured, background-checked cleaner.
How to split a cleaning marketing budget
Our suggested starting point for cleaning companies. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 45%
Residential and commercial campaigns kept separate, with move-out and deep clean ad groups.
- Local Services Ads 20%
Verified pay-per-lead bookings in markets where house cleaning is an LSA category.
- Facebook & Instagram 35%
First-clean offers, recurring plan promotion and retargeting of pricing-page visitors.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for cleaning companies
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for cleaning companies in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Mar–May | Peak | Spring cleaning and deep-clean first visits. | Retargeting and booking offers |
| Jun–Aug | High | Move-out cleans around month-end. | Bi-weekly plan with the same cleaner each visit |
| Sep–Nov | Steady | Recurring sign-ups after summer. | First deep clean at a set price |
| Dec–Feb | High | Holiday cleans, then new-year recurring clients. | Move-in / move-out cleaning |
Marketing for cleaning companies: FAQ
What is the best way for cleaning companies to get clients?
Google Search for ready-to-book customers, Facebook for trust and first-clean offers, and a smooth path from the first clean to a recurring plan.
Channel guides for cleaning companies
- Google Ads for cleaning companies
- Facebook ads for cleaning companies
- Local Services Ads
- Google Ads management
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