Marketing agency in London
Updated · By the PPC Pros Canada team
A marketing plan built for London
London is large and affordable. Google Search is the backbone because of lower costs, Local Services Ads add verified calls for trades, and Facebook and Instagram fill seasonal peaks after storms and before winter.
Google Search by area
North, south and central London campaigns, plus nearby towns if you serve them.
Local Services Ads
Verified calls for roofers, HVAC, plumbers and other eligible trades.
Facebook and Instagram
Storm, snow and seasonal offers, plus team introduction videos.
The London market
London is a large, affordable advertising market. Lower costs per click than the GTA, a big hospital and university workforce, and steady new home construction make it a strong city for service businesses.
London’s costs per click are lower than the GTA’s, which makes it one of Ontario’s most efficient large markets.
Marketing in London at a glance
| Population | 422,324 (2021 Census, city) |
|---|---|
| Province | Ontario (ON) |
| Region | Southwestern Ontario |
| Postal codes | Start with N5 and N6 |
| Time zone | Eastern Time |
| Ad languages | English, plus multilingual options |
| Ad competition | Moderate (our assessment) |
| Busiest periods | Early July · September · December–February |
| Nearby areas | St. Thomas, Strathroy, Komoka, Lambeth, Dorchester |
Population: Statistics Canada, 2021 Census. Competition level is our assessment of how many advertisers bid on local service searches.
The best channel mix for London, Ontario
London offers good value on Google: clicks are cheaper than in the GTA, and Local Services Ads are available for many trades. Facebook and Instagram support planned projects and seasonal offers.
Because London serves a wide region, we decide which surrounding towns to include and track them separately. Student-related services follow the academic calendar, while home services follow the seasons.
Good-value Google
Affordable clicks and LSA availability for many trades.
Regional tracking
Surrounding towns measured on their own.
Two calendars
Academic and seasonal timing planned together.
Your business across Google, Maps and Facebook in London
Examples of how one London business shows up on each platform.
Google Search ad
Your London Business
yourbusiness.ca › london
Trusted London Pros | Free Quotes, Fast Booking | Serving Old North
Local, licensed and insured. Serving London and nearby areas. Call now or book online for a written quote.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More roofing companies in London ›
Facebook & Instagram ad
Your Business
Sponsored ·
Storm damage on your roof? Book a free inspection in London. We send photos of what we find and a written quote.
What each channel does for a London business
| Channel | Its job | In London |
|---|---|---|
| Google Search ads | Urgent and high-intent searches | Moderate competition in London |
| Local Services Ads | Verified pay-per-lead calls for trades | Ranked by distance, reviews and response time |
| Facebook & Instagram | Planned, seasonal and visual offers | Local creative for Downtown London and Old North |
| Microsoft Ads (Bing) | Extra searches at a lower cost | Imported from Google once it’s profitable |
| Google Business Profile | Maps results and reviews | Your London address, hours, photos and reviews |
A starting budget split for London
London budgets stretch further than Toronto’s. Most businesses can cover the city with focused campaigns per service, then add nearby towns.
After the first month, budget moves to whichever channel produces the cheapest booked jobs in London.
- Google Search ads 55%
Captures people searching for your service in London right now. Lower costs make it a strong base channel here.
- Local Services Ads 20%
Pay-per-lead calls for eligible trades, ranked on distance to the customer, reviews and responsiveness in London.
- Facebook & Instagram 25%
Reaches London residents before they search, with local creative and retargeting.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
Our first 90 days with a London business
Audit & tracking
Days 1–14. Calls, forms and bookings tracked across Google, Meta and your CRM. Google Business Profile checked for your London address and hours.
Launch
Days 15–30. Google Search for your best services in London, Local Services Ads where eligible, and one Facebook and Instagram offer with real creative.
Optimize
Days 31–60. Weekly search-term and creative reviews, negative keywords, and budget moved toward the areas of London that book the most jobs.
Scale
Days 61–90. More services, St. Thomas and Strathroy if you serve them, retargeting and Microsoft Ads once cost per lead is stable.
Comparing channels on booked London jobs
Calls, forms and bookings from Google Ads, Local Services Ads and Meta are tracked by source and checked against your CRM, so budget moves each month to the channel winning London customers most cheaply.
A marketing calendar for London
Dates and seasons that move demand in London, and how we adjust Google and Facebook campaigns around them.
| When | What’s happening | What we change across channels |
|---|---|---|
| Early July | Sunfest | Peak summer. Exterior projects, cooling and landscaping at full budget. |
| September | Western Fair and back to school | Students return. Moving and cleaning peak; start fall home maintenance offers. |
| December–February | Lake-effect snow season | Snow removal, heating and roofing campaigns ready to scale quickly. |
Demand in London
Snowy winters with lake-effect snow, humid summers and severe summer storms drive roofing, HVAC and snow removal demand.
Competition in London
Moderate. Legal and home service searches are competitive but cost less than in Toronto.
Marketing rules for London businesses
Every channel, from Google Ads to Facebook and your landing pages, has to follow Ontario’s licensing, language and privacy rules.
- Electrical contractors must hold an ESA licence, and gas technicians must be TSSA-certified. Ads and Local Services Ads verification should match the licensed business name.
- New home builders and vendors must be licensed by the Home Construction Regulatory Authority (HCRA).
- Organizations with 50 or more employees must meet WCAG 2.0 AA website accessibility under the AODA, which includes landing pages.
- Regulated health professions (dentists, physiotherapists, chiropractors) and lawyers follow their college or Law Society advertising rules, which restrict testimonials and comparative claims.
- Follow-up emails and texts to new leads fall under Canada’s anti-spam law (CASL), whichever channel the lead came from.
General guidance, not legal advice. Your regulator’s current rules always apply.
Marketing plans for London industries
- Marketing for roofing companies
- Marketing for HVAC companies
- Marketing for personal injury lawyers
- Marketing for renovation contractors
- Marketing for dentists
- Marketing for window & door companies
See every industry we cover on the industries page.
Channel pages for London
Marketing in London: FAQ
What is the best marketing mix for London, Ontario?
Google Search as the base, Local Services Ads for trades, and Facebook for seasonal and storm-related offers.
What is the best marketing mix for London, Ontario?
Google Search as the base, Local Services Ads for trades, and Facebook for seasonal offers.
How quickly can London campaigns produce leads?
Search campaigns usually produce leads in the first week; results stabilize over 30 to 90 days.
Do you work with London businesses in person?
We work remotely by video call, email and shared dashboards, with campaigns targeted to your exact service area in Southwestern Ontario.
What does a London marketing agency cost?
You pay ad spend directly to Google and Meta, plus a management fee. We size the ad budget from London search and audience data before you commit.
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