Google Ads management in London

Updated · By the PPC Pros Canada team

Aerial view of a city with a river and parks

The London Google Ads market

London is a large, affordable advertising market. Lower costs per click than the GTA, a big hospital and university workforce, and steady new home construction make it a strong city for service businesses.

London is Southwestern Ontario’s largest city, with Western University, major hospitals and a mix of older central neighbourhoods and new subdivisions in the north and south. Costs per click are lower than the GTA, which makes it a strong market for home services, legal and health businesses.

Google Ads in London at a glance

Population422,324 (2021 Census, city)
ProvinceOntario (ON)
RegionSouthwestern Ontario
Postal codesStart with N5 and N6
Time zoneEastern Time
Ad languagesEnglish, plus multilingual options
Ad competitionModerate (our assessment)
Busiest periodsEarly July · September · December–February
Nearby areasSt. Thomas, Strathroy, Komoka, Lambeth, Dorchester

Population: Statistics Canada, 2021 Census. Competition level is our assessment of how many advertisers bid on local service searches.

What works for London advertisers

North, south and central London

Older homes near downtown and new builds in the north and south need different services and bids.

Include nearby towns

St. Thomas, Strathroy and Komoka are close enough for many service businesses.

Student market

Western and Fanshawe students drive moving, cleaning and rental services around the school year.

Languages to consider in London

Spoken in London: English, with Arabic, Spanish, Portuguese and Mandarin-speaking communities. If your team can serve customers in another language, a language-targeted campaign reaches searchers your competitors ignore.

Strategy & budget

Our Google Ads strategy for London

London’s costs per click are lower than the GTA’s, which makes it one of Ontario’s most efficient large markets.

Area campaigns

North, south and central London with separate bids and pages.

Nearby towns

St. Thomas, Strathroy and Komoka as separate campaigns.

Storm and snow readiness

Roofing and snow campaigns that scale up after severe weather.

How much should you budget for Google Ads in London?

London budgets stretch further than Toronto’s. Most businesses can cover the city with focused campaigns per service, then add nearby towns.

We size every London budget from your own numbers: the value of a job, how many leads you close, and Keyword Planner cost-per-click estimates for your services in London. A useful minimum is enough budget for 50 to 100 clicks per campaign each month, so Google has data to optimize with.

Read more: how much Google Ads costs in Canada and our cost-per-lead calculator.

Budget checklist for London

  • Maximum cost per lead worked out from your job value and close rate
  • Keyword Planner estimates for London, not national averages
  • Budget focused on your best services and areas first
  • Separate budgets for St. Thomas and Strathroy if you serve them
  • Seasonal plan for early july and other peaks
Local keywords

High-intent Google searches in London

Real examples of the searches we build London campaigns around, by industry. Each one comes from someone close to hiring.

Keyword Planner Keyword ideas Location: London, ON
roofing london ontarioLanguage: English
KeywordIndustryOur guide
roofing london ontario Local search
furnace repair london Local search
personal injury lawyer london ontario Local search
dentist london ontario Local search
window replacement london Local search
roof replacement london Roofing Companies View
roofing company london Roofing Companies View
furnace repair london HVAC Companies View
furnace replacement cost HVAC Companies View
car accident lawyer london Personal Injury Lawyers View
personal injury lawyer london Personal Injury Lawyers View
basement renovation london Renovation Contractors View
legal basement apartment london Renovation Contractors View
emergency dentist london Dentists View
dental implants cost london Dentists View
window replacement london Window & Door Companies View
replacement windows london Window & Door Companies View
Areas we target

Neighbourhoods and communities we cover in London

We target the areas you actually serve, down to neighbourhoods, postal codes or a radius around your location, so you never pay for clicks you can’t reach.

  • Downtown London
  • Old North
  • Byron
  • Masonville
  • Hyde Park
  • Westmount
  • White Oaks
  • Old East Village
  • Stoney Creek (London)
  • Lambeth
  • Argyle
  • Wortley Village
  • St. Thomas
  • Strathroy
  • Komoka
  • Dorchester
  • Ilderton

Our London targeting plan

  • North, south and central London campaigns
  • Separate budgets for St. Thomas and Strathroy
  • Student-area timing for moving and cleaning
  • Bid adjustments for areas with the best job values
Weather & competition

What drives demand in London

Weather and seasons

Snowy winters with lake-effect snow, humid summers and severe summer storms drive roofing, HVAC and snow removal demand.

Local competition

Moderate. Legal and home service searches are competitive but cost less than in Toronto.

Local calendar

When demand changes in London

Local events and seasons that move searches in London, and how we adjust campaigns around them.

WhenWhat’s happeningWhat we change in Google Ads
Early JulySunfestPeak summer. Exterior projects, cooling and landscaping at full budget.
SeptemberWestern Fair and back to schoolStudents return. Moving and cleaning peak; start fall home maintenance offers.
December–FebruaryLake-effect snow seasonSnow removal, heating and roofing campaigns ready to scale quickly.
Ontario rules

Advertising rules for London businesses

Ads, landing pages and Local Services Ads verification in London have to follow Ontario’s licensing, language and privacy rules. We build them in from the start.

  • Electrical contractors must hold an ESA licence, and gas technicians must be TSSA-certified. Ads and Local Services Ads verification should match the licensed business name.
  • New home builders and vendors must be licensed by the Home Construction Regulatory Authority (HCRA).
  • Organizations with 50 or more employees must meet WCAG 2.0 AA website accessibility under the AODA, which includes landing pages.
  • Regulated health professions (dentists, physiotherapists, chiropractors) and lawyers follow their college or Law Society advertising rules, which restrict testimonials and comparative claims.

General guidance, not legal advice. Your regulator’s current rules always apply.

Industries

Industries we help in London

These trades and practices are especially active in London. Each guide covers keywords, budgets and seasons in detail.

Roofing Companies in London

Google Ads for Canadian roofers: replacement and repair campaigns, storm and hail response, financing and quote-to-contract tracking.

HVAC Companies in London

Google Ads for Canadian heating and cooling companies: furnace and AC seasons, heat pump installs, repair vs. replacement campaigns and financing.

Personal Injury Lawyers in London

Google Ads for Canadian personal injury law firms: car accident, slip-and-fall and long-term disability cases, with cost-per-signed-case tracking.

Renovation Contractors in London

Google Ads for Canadian renovation contractors: basements, kitchens, bathrooms and legal secondary suites, with project-value tracking.

Dentists in London

Google Ads for Canadian dental clinics: new patients, emergency dentistry, implants and Invisalign, CDCP searches and compliant ad copy.

Window & Door Companies in London

Google Ads for Canadian window and door replacement companies: book in-home consultations, target energy-efficient upgrades and block window cleaning searches.

Every industry we run Google Ads for in London

Launch plan

How we launch a London campaign

  1. Local research

    Keyword Planner data for London to estimate costs per click and budget before you commit.

  2. Tracking

    Calls and forms tracked as conversions, with your lead pipeline connected.

  3. Targeting

    Service-area targeting across Southwestern Ontario, scheduled in Eastern Time.

  4. Optimize

    Weekly search-term reviews and bid changes by area.

Google Ads in London: FAQ

What is the population of London, Ontario?

About 422,000 people (2021 Census), the largest city in Southwestern Ontario.

Is Google Ads cheaper in London than Toronto?

Usually yes, often by a wide margin for home services.

Is Google Ads worth it in London, Ontario?

Yes. Costs are lower than the GTA, and the city is large enough for strong search volume.

Should London businesses target St. Thomas?

Often yes, as a separate campaign, since many service businesses cover both.

What industries do well with Google Ads in London?

Home services, roofing, HVAC, legal and dental are all active and often profitable.

Is London a good city for Google Ads?

Yes. It is large enough for strong search volume, with lower costs than the GTA.

Does lake-effect snow affect London campaigns?

Yes. Snow removal, roofing and heating campaigns should scale up quickly in heavy snow periods.

Do you work with London businesses remotely?

Yes. Google Ads is managed online, so we work with London businesses by video call, email and shared dashboards, with campaigns targeted to your exact service area in Southwestern Ontario.

Google Ads services in London

Google Ads Management

Canadian Google Ads management built around cost per lead, not clicks. Search, Performance Max, YouTube and Local Services Ads with verified conversion tracking.

Local Services Ads

Get the Google Verified badge and pay per lead, not per click. We set up, verify and manage Local Services Ads for Canadian home service and professional businesses.

Performance Max

Performance Max done properly: clean conversion data, strong asset groups, audience signals, brand exclusions and search-term visibility for Canadian advertisers.

Microsoft Ads (Bing)

Reach Bing, Yahoo, DuckDuckGo and Copilot searchers with Microsoft Advertising, often at lower cost per click than Google. Canadian account management.

Meta Ads (Facebook & Instagram)

Meta Ads management for Canadian businesses: lead forms, retargeting, Conversions API and creative testing on Facebook and Instagram.

Landing Pages & CRO

Fast, focused landing pages built for Google Ads traffic. Conversion rate optimization that lowers your cost per lead without raising ad spend.

Other cities we serve

ON Toronto ON Mississauga ON Brampton ON Hamilton ON Ottawa QC Montreal BC Vancouver BC Surrey AB Calgary AB Edmonton MB Winnipeg NS Halifax ON North York ON Vaughan ON Ajax ON Oshawa ON Peterborough ON Kitchener ON Waterloo BC Burnaby BC Langley BC Victoria

Get more leads in London

We review your Google Ads account, find where budget is being wasted, and send you a prioritized list of fixes. Free, with no contract or obligation.

Get my free audit