Google Ads & Facebook Ads Expert
Be at the top of Google when people search for what you do, and in their Facebook and Instagram feed before they search. PPC Pros Canada manages Google Ads, Local Services Ads and Facebook and Instagram ads for businesses across Canada.
- Month-to-month
- You own your ad account
- Reports on leads, not clicks
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Where Google Ads budgets get wasted
Most wasted spend comes from default settings and missing tracking. These are the four problems we find most often when we audit a Google Ads account.
1. Broad match keywords without negative keywords
This is the Search terms report in Google Ads. It shows the real searches people typed before clicking your ad. Without negative keywords, many clicks come from searches like “plumber jobs” or “how to fix it myself”: people who will never hire you.
- We read this report every week
- Irrelevant searches become negative keywords
- Your budget moves to searches that produce calls
Example account. Figures are illustrative. Rows in red would be added as negative keywords.
2. Ads showing in the wrong locations
Google’s default location setting shows ads to people who are only interested in your area, not people who are actually in it. A Toronto plumber pays for clicks from Winnipeg. It takes one setting to fix, but it is easy to miss because it sits under “Location options”.
With the default, someone in Winnipeg researching Toronto plumbers can click your ad. Local service businesses almost always want “Presence” only.
3. Inaccurate conversion tracking
This is the Conversions page in Google Ads. When page views, button taps or duplicate form imports are set as primary conversions, Google’s bidding learns to find more of them, not more customers.
- Only real calls, forms and bookings set as primary
- Each lead counted once
- Numbers checked against your CRM
Example of a common broken setup. Red rows teach Google’s bidding to find clicks and page views instead of real leads.
4. Low-quality placements
New Search campaigns come with the Display Network switched on. Your ads then show inside mobile games and random websites, where accidental taps cost money and rarely turn into calls.
Where ads showed › Display Network
Example placements. We untick the Display Network in Search campaigns and exclude mobile apps where Display is used.
Where Facebook ad budgets get wasted
Facebook and Instagram can fill your calendar before customers ever search. These are the problems we fix most often in Meta Ads Manager.
1. Boosting posts instead of running lead campaigns
The Boost button on a post buys likes, comments and reach. A campaign in Ads Manager with the Leads objective tells Meta to find people who fill in your form or call.
- Leads objective for every lead campaign
- Separate retargeting for site visitors and video viewers
- Results measured in leads, not likes
Choose a campaign objective
Boosted posts are paid for likes and reach. Lead campaigns are paid to find people who fill in your form or call.
2. Lead forms that are too easy to submit
A basic Instant Form is filled in by accident as often as on purpose. A higher-intent form with qualifying questions and a review step brings fewer, far better leads.
Your Business
Water heater replacement
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Contact information
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3. Targeting that fights the algorithm
Stacking narrow interests shrinks the audience and raises costs. Meta now finds buyers from your creative and conversion data. We keep targeting broad inside your service area and let the ad do the work.
Example ad set. Targeting stays broad inside your service area, and the creative does the rest.
4. Slow follow-up
Facebook leads cool off within minutes. We connect your lead forms to GoHighLevel, so every new lead gets an instant text, your team gets an alert, and the lead lands in your pipeline before they’ve closed the app.
- Instant text reply to every new lead
- Call alerts to whoever is on shift
- Pipeline stages, so no lead is forgotten
Form: Water heater replacement
“Hi {{contact.first_name}}, thanks for your request! We’ll call you in the next few minutes.”
Text + email to the on-call team
Pipeline: New leads › Stage: Contacted
If no call is logged, send a reminder
Example workflow. The lead gets a text within seconds, and your team is alerted before the lead has closed Facebook.
5. Real photos and video ads
Stock photos look like ads, and people scroll past them. Short, phone-shot Reels of your crew at work and carousel ads of real finished jobs look like posts from a local business, and usually bring more leads for less.
- 15–30 second Reels filmed on a phone
- Carousels of real before-and-after jobs
- Fresh creative every few weeks
Day 12 of this basement: framing done
YByourbusiness Sponsored
Real crew, real job, filmed on a phone.
Learn more ›Your Business
Sponsored
Recent jobs from your neighbourhood. Swipe to see them.
Example creative. Phone-shot video and real job photos usually beat stock images, because they look like posts from a real local business.
Google Ads, Facebook Ads and PPC services
Google Ads Management
Canadian Google Ads management built around cost per lead, not clicks. Search, Performance Max, YouTube and Local Services Ads with verified conversion tracking.
Local Services Ads
Get the Google Verified badge and pay per lead, not per click. We set up, verify and manage Local Services Ads for Canadian home service and professional businesses.
Performance Max
Performance Max done properly: clean conversion data, strong asset groups, audience signals, brand exclusions and search-term visibility for Canadian advertisers.
Microsoft Ads (Bing)
Reach Bing, Yahoo, DuckDuckGo and Copilot searchers with Microsoft Advertising, often at lower cost per click than Google. Canadian account management.
Meta Ads (Facebook & Instagram)
Meta Ads management for Canadian businesses: lead forms, retargeting, Conversions API and creative testing on Facebook and Instagram.
Landing Pages & CRO
Fast, focused landing pages built for Google Ads traffic. Conversion rate optimization that lowers your cost per lead without raising ad spend.
Conversion Tracking (GA4 & GTM)
Accurate conversion tracking for Google Ads: GA4, Google Tag Manager, enhanced conversions, call tracking, Consent Mode v2 and offline conversion imports.
Google Ads Audit
A Google Ads audit that finds wasted spend: tracking errors, irrelevant search terms, structure issues and bidding problems. Clear, prioritized fixes.
Where your ads appear
The same customer can find you three ways. We manage all three from one plan, so you don’t pay twice for the same lead.
Google Search ads
Your Business
yourbusiness.ca › emergency-plumber
Emergency Plumber in Toronto | 24/7 Licensed Plumbers | Upfront Pricing
Burst pipe or blocked drain? Licensed plumbers on the way in 60 minutes or less. Call now for a free quote.
Local Services Ads
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More plumbers in Toronto ›
Facebook & Instagram ads
Your Business
Sponsored ·
Spring spots fill fast. Get a weekly lawn care quote in under a minute: no phone tag, no obligation. Serving the GTA.
Google Ads or Facebook ads: which is right for you?
Most businesses get the best results from both, planned together. Here’s how they differ.
| Google Ads | Facebook & Instagram ads | |
|---|---|---|
| Reaches people | While they search for your service | Before they search, while they scroll |
| Best for | Urgent and high-intent services: repairs, emergencies, “near me” searches | Planned and visual services: renovations, seasonal offers, clinics, med spas |
| You pay for | Clicks (or leads with Local Services Ads) | Mostly impressions |
| What drives results | Keywords, ads and the landing page | Photos, video, the offer and the lead form |
| Lead quality | Usually higher intent | Needs qualifying questions and fast follow-up |
One report for both
In Google Analytics, Google Ads shows up as Paid Search and Facebook and Instagram as Paid Social, measured on the same leads. We move budget each month to whichever produces cheaper booked jobs.
See the Google Ads, Facebook ads and marketing plan for your industry →
Example property, illustrative figures. One report shows how Google Ads (Paid Search) and Facebook and Instagram (Paid Social) compare on real leads.
How we manage your Google Ads and Facebook ads
One team runs both platforms with the same four steps, so budget always goes to whichever brings cheaper booked jobs.
Audit & tracking
Google Ads conversions, the Meta Pixel and Conversions API, and call tracking, verified so both platforms learn from real leads.
Build
Google campaigns by service and location. Facebook and Instagram campaigns by offer, with real photos, video and lead forms.
Optimize weekly
Search terms, bids and ads on Google. Creative, audiences and lead quality on Facebook. Budgets moved between them.
Scale
Once cost per lead is stable, we grow budgets, keywords, audiences and new markets on both.
What weekly management looks like
Both platforms log every edit. This is a normal week in one of our accounts. You can open either account at any time and see exactly what we changed.
Google Ads: Change history
Example of a normal week. Every change is logged in your account, so you can check our work.
Facebook & Instagram: Activity history
Example of a normal week. Meta logs every change too, so you can check our work.
Reports on leads, not clicks
Google Ads and Meta Ads Manager can each show dozens of numbers. We focus on two for each: how many real leads you got and what each one cost.
Google Ads: Overview
Example account, illustrative figures. This is the view we report from: leads and cost per lead, not clicks.
Facebook & Instagram: Account overview
Example account, illustrative figures. Leads and cost per lead, checked against your CRM.
You own your accounts
Your Google Ads and Meta ad accounts and data stay yours, always.
Month-to-month
No long-term contracts. We earn your business every month.
Reports on leads
Cost per lead and booked jobs, not clicks and impressions.
Canadian team
We know Canadian cities, seasons and advertising rules.
Google Ads and Facebook ads for your industry
Every industry has different seasons, searches and advertising rules. Choose yours to see how we run Google Ads, Facebook ads and the full marketing plan for it.
Home services
Landscaping Companies
Snow Removal Companies
Junk Removal Companies
Moving Companies
Pest Control Companies
Plumbers
HVAC Companies
Roofing Companies
Electricians
Cleaning Companies
Garage Door Companies
Painting Companies
Renovation Contractors
Towing Companies
Pressure Washing Companies
Christmas Light Installers
Window & Door CompaniesConstruction & excavation
Health & wellness
Legal & immigration
Professional & auto
Facebook & Instagram ads by industry
- Landscaping Companies
- Snow Removal Companies
- Junk Removal Companies
- Moving Companies
- Pest Control Companies
- Plumbers
- HVAC Companies
- Roofing Companies
- Electricians
- Cleaning Companies
- Garage Door Companies
- Painting Companies
- Renovation Contractors
- Towing Companies
- Pressure Washing Companies
- Christmas Light Installers
- Window & Door Companies
- Excavation Contractors
- Demolition Contractors
- Dentists
- Physiotherapy Clinics
- Chiropractors
- Med Spas & Aesthetic Clinics
- Personal Injury Lawyers
- Divorce & Family Lawyers
- Real Estate Lawyers
- Immigration Lawyers
- Immigration Consultants
- Real Estate Agents
- Auto Repair Shops
Google Ads and Facebook ads across Canada
We manage campaigns for businesses in every province. In these cities, we build local strategies around the searches your customers actually type.
10 provinces23 local markets
ON
Toronto
ON
Mississauga
ON
Brampton
ON
Hamilton
ON
Ottawa
QC
Montreal
BC
Vancouver
BC
Surrey
AB
Calgary
AB
Edmonton
MB
Winnipeg
NS
Halifax
ON
North York
ON
Vaughan
ON
Ajax
ON
Oshawa
ON
Peterborough
ON
Kitchener
ON
Waterloo
ON
London
BC
Burnaby
BC
Langley
BC
Victoria
Facebook & Instagram ads by city
- Facebook ads Toronto
- Facebook ads Mississauga
- Facebook ads Brampton
- Facebook ads Hamilton
- Facebook ads Ottawa
- Facebook ads Montreal
- Facebook ads Vancouver
- Facebook ads Surrey
- Facebook ads Calgary
- Facebook ads Edmonton
- Facebook ads Winnipeg
- Facebook ads Halifax
- Facebook ads North York
- Facebook ads Vaughan
- Facebook ads Ajax
- Facebook ads Oshawa
- Facebook ads Peterborough
- Facebook ads Kitchener
- Facebook ads Waterloo
- Facebook ads London
- Facebook ads Burnaby
- Facebook ads Langley
- Facebook ads Victoria
Google Ads guides
Free, practical guides for Canadian business owners. No jargon, no fluff.
How Much Does Google Ads Cost in Canada? (2026 Guide)
What Canadian businesses really pay for Google Ads: how cost per click is set, how to size a budget, and how agency management fees are structured.
- Google Ads has no minimum spend. You set a daily budget and pay per click (or per lead for Local Services Ads).
- Cost per click is set by a live auction and varies widely by industry and city. Check Google Keyword Planner for your own keywords.
- A practical starting budget is enough to buy 50–100 clicks per campaign per month, so bidding has data to learn from.
- 02 Google Ads vs. Local Services Ads for Canadian Service Businesses Side-by-side comparison of Google Search Ads and Local Services Ads: pricing, placement, control, ranking factors and when to use each.
- 03 How to Choose a PPC Agency in Canada: 12 Questions to Ask A practical checklist for hiring a Google Ads agency in Canada: account ownership, tracking, contracts, reporting and red flags.
- 04 Google Ads Conversion Tracking Checklist (GA4 & GTM) A step-by-step checklist to make sure Google Ads counts real leads and sales: conversion actions, GA4, GTM, enhanced conversions, Consent Mode and offline imports.
- 05 Performance Max vs. Search Campaigns: Which Should You Use? When to use Google Ads Performance Max, when to use Search campaigns, and how to run both without overlap. A practical comparison for Canadian advertisers.
- 06 Google Ads in Quebec: French-Language Rules and Best Practices How Quebec’s Charter of the French Language and Bill 96 affect Google Ads and landing pages, and how to run effective French and English campaigns.
Frequently asked questions
What does PPC Pros Canada do?
PPC Pros Canada is a Canadian pay-per-click agency. We set up and manage Google Ads, Local Services Ads, Performance Max, Microsoft Ads and Meta Ads campaigns, plus the conversion tracking and landing pages they depend on.
Which businesses do you work with?
Local service and professional businesses across Canada, including landscaping companies, snow removal companies, junk removal companies, moving companies, pest control companies, plumbers, HVAC companies, roofing companies and more.
Which cities do you serve?
We work with businesses across Canada, including Toronto, Mississauga, Brampton, Hamilton, Ottawa, Montreal, Vancouver, Surrey, Calgary, Edmonton, Winnipeg, Halifax, North York, Vaughan, Ajax, Oshawa, Peterborough, Kitchener, Waterloo, London, Burnaby, Langley, Victoria.
Do you manage Facebook and Instagram ads too?
Yes. We run Facebook and Instagram ads alongside Google Ads, with lead forms, retargeting and creative built for your industry and city. One team plans both, so budget goes where leads cost least.
Should my business use Google Ads or Facebook ads?
Google Ads captures people searching for your service right now; Facebook and Instagram reach people before they search, with offers and visuals. Urgent services lean on Google; planned and visual services benefit from both.
Do you require a long-term contract?
No. We work month to month, and you own your ad account and data.
How do you measure success?
By cost per qualified lead and cost per booked job, tracked through verified conversion data. We don’t report clicks and impressions as results.
Get a free Google Ads audit
We review your Google Ads account, find where budget is being wasted, and send you a prioritized list of fixes. Free, with no contract or obligation.