More qualified leads from Google Ads, at a lower cost per lead
PPC Pros Canada builds and manages Google Ads, Local Services Ads and Meta Ads campaigns for businesses across Canada. We fix your tracking first, then optimize every dollar toward leads and sales, not clicks.
How we’re different
- You own your ad account and all your data
- Month-to-month, no lock-in contracts
- Reporting on cost per lead, not vanity metrics
- Conversion tracking verified before we optimize
- Canadian team, Canadian market knowledge
PPC services
Google Ads Management
Canadian Google Ads management built around cost per lead, not clicks. Search, Performance Max, Shopping and YouTube campaigns with verified conversion tracking.
Local Services Ads
Get Google Guaranteed or Google Screened and pay per lead. We set up, verify and manage Local Services Ads for Canadian home service and professional businesses.
Performance Max
Performance Max done properly: clean conversion data, strong asset groups, audience signals, brand exclusions and search-term visibility for Canadian advertisers.
Google Shopping Ads
Google Shopping and Merchant Center management for Canadian online stores: feed optimization, product titles, ROAS bidding and Performance Max.
Microsoft Ads (Bing)
Reach Bing, Yahoo, DuckDuckGo and Copilot searchers with Microsoft Advertising, often at lower cost per click than Google. Canadian account management.
Meta Ads (Facebook & Instagram)
Meta Ads management for Canadian businesses: lead forms, retargeting, Conversions API and creative testing on Facebook and Instagram.
Landing Pages & CRO
Fast, focused landing pages built for Google Ads traffic. Conversion rate optimization that lowers your cost per lead without raising ad spend.
Conversion Tracking (GA4 & GTM)
Accurate conversion tracking for Google Ads: GA4, Google Tag Manager, enhanced conversions, call tracking, Consent Mode v2 and offline conversion imports.
Google Ads Audit
A Google Ads audit that finds wasted spend: tracking errors, irrelevant search terms, structure issues and bidding problems. Clear, prioritized fixes.
How we work
A simple process, the same for every account.
Audit & tracking
We verify every conversion so Google’s bidding learns from real leads.
Rebuild
Campaigns structured by service, intent and location, with tight negative keywords.
Optimize weekly
Search terms, bids, ads and budgets reviewed every week.
Scale
Once cost per lead is stable, we grow budget, keywords and markets.
Industries we help
Each industry has different rules, costs and buying cycles. We build campaigns around yours.
Home Services & Trades
PPC for Canadian home service businesses: Google Ads, Local Services Ads and call tracking for plumbers, HVAC, electricians, roofers and renovators.
Law Firms
PPC for Canadian law firms: personal injury, family, immigration, criminal and real estate law. Compliant ad copy, intake tracking and cost-per-case reporting.
Dentists & Clinics
Patient acquisition with Google Ads for Canadian dental offices, physiotherapy, chiropractic and med spa clinics, within Google healthcare ad policies.
Real Estate
Buyer and seller lead generation for Canadian realtors, brokerages, mortgage brokers and home builders with Google Ads and Meta Ads.
E-commerce
Profitable Google Shopping, Performance Max and Meta Ads for Canadian online stores. Feed optimization and margin-based ROAS bidding.
B2B & SaaS
B2B and SaaS PPC for Canadian companies: pipeline-focused Google Ads, Microsoft Ads with LinkedIn targeting, and CRM offline conversion imports.
Google Ads management across Canada
Local market knowledge, from Quebec French-language rules to Alberta seasonality.
Free guides
How Much Does Google Ads Cost in Canada? (2026 Guide)
What Canadian businesses really pay for Google Ads: how cost per click is set, how to size a budget, and how agency management fees are structured.
Google Ads vs. Local Services Ads for Canadian Service Businesses
Side-by-side comparison of Google Search Ads and Local Services Ads: pricing, placement, control, ranking factors and when to use each.
How to Choose a PPC Agency in Canada: 12 Questions to Ask
A practical checklist for hiring a Google Ads agency in Canada: account ownership, tracking, contracts, reporting and red flags.
Google Ads Conversion Tracking Checklist (GA4 & GTM)
A step-by-step checklist to make sure Google Ads counts real leads and sales: conversion actions, GA4, GTM, enhanced conversions, Consent Mode and offline imports.
Performance Max vs. Search Campaigns: Which Should You Use?
When to use Google Ads Performance Max, when to use Search campaigns, and how to run both without overlap. A practical comparison for Canadian advertisers.
Google Ads in Quebec: French-Language Rules and Best Practices
How Quebec’s Charter of the French Language and Bill 96 affect Google Ads and landing pages, and how to run effective French and English campaigns.
15 Google Ads Mistakes Canadian Businesses Make (and How to Fix Them)
The most common Google Ads mistakes we find in Canadian accounts, from broken conversion tracking to wrong location settings, with how to fix each one.
What Is a Good Cost per Lead? How to Calculate Your Maximum CPL
Calculate the maximum cost per lead your business can afford from Google Ads, using customer value, close rate and margin, with worked Canadian examples.
Frequently asked questions
What does PPC Pros Canada do?
PPC Pros Canada is a Canadian pay-per-click agency. We set up and manage Google Ads, Local Services Ads, Performance Max, Google Shopping, Microsoft Ads and Meta Ads campaigns, plus the conversion tracking and landing pages they depend on.
Which cities do you serve?
We work with businesses across Canada, including Toronto, Mississauga, Brampton, Hamilton, Ottawa, Montreal, Vancouver, Surrey, Calgary, Edmonton, Winnipeg, Halifax.
Do you require a long-term contract?
No. We work month to month, and you own your ad account and data.
How do you measure success?
By cost per qualified lead, cost per acquisition or return on ad spend, tracked through verified conversion data. We don’t report clicks and impressions as results.
What is included in the free audit?
We review your conversion tracking, search terms, account structure, bidding and landing pages, then send a prioritized list of fixes you can use with or without us.
Find out where your ad budget is leaking
Get a free Google Ads audit. We review your tracking, search terms and structure, then send a prioritized list of fixes. No contract, no obligation.