Facebook Ads for Roofing Companies in Canada

Why Facebook and Instagram ads work for roofing companies

Roof replacement is expensive and rarely an emergency until it leaks. Facebook and Instagram let roofers reach homeowners in older neighbourhoods with inspection offers in spring and fall, and after big storms, with photos of real local jobs that build trust before the first phone call.

Offers that work for roofing

Free roof inspection with photos
Storm damage check after hail or wind
Financing options on full replacements

Who we show your ads to

Homeowners in neighbourhoods with older homes
Visitors to your roof replacement pages
People within areas hit by recent storms

Inside Ads Manager

How we set up Facebook ads for roofing companies

These are the screens in Meta Ads Manager, recreated with example data for a roofing business.

Campaigns

One campaign per offer, plus retargeting

Each offer gets its own campaign and budget, so you can see which one brings booked work. A small retargeting campaign follows up with people who visited your site or watched your videos.

Ads ManagerExample account

CampaignsAd setsAds

Off / OnCampaignDeliveryObjectiveBudgetResults

Leads – Free roof inspection with photos Active Leads Daily: $35.00 Instant form leads

Leads – Storm damage check after hail or wind Active Leads Daily: $20.00 Website leads

Retargeting – Site visitors & video viewers Active Leads Daily: $10.00 Website leads

Example roofing account. Budgets are illustrative and set from your cost-per-lead target.

Audience

Broad targeting inside your service area

Meta’s delivery finds the right people when targeting stays broad and the creative is specific. We control where ads show, not who Meta can learn from.

Ads ManagerExample account

CampaignAd setAd

Conversion locationInstant forms

LocationsYour service area (city or radius)

Age25 – 65+

Advantage+ audience On

LanguagesAll languages

PlacementsAdvantage+ placements (Facebook, Instagram, Messenger)

Example ad set. Targeting stays broad inside your service area, and the creative does the rest.

Lead form

A lead form that filters out tire-kickers

Instant Forms open inside Facebook and Instagram, so they’re quick to fill. We use a higher-intent form with a review step and questions that tell you whether the lead is worth a call.

What’s the concern? (leak, missing shingles, age, storm damage)
Approximate age of roof
Postal code

Your Business

Free roof inspection

Answer 3 quick questions. We reply within one business day.

What’s the concern? (leak, missing shingles, age, storm damage)

Approximate age of roof

Postal code

Contact information

Full namePrefilled from profile

Phone numberPrefilled from profile

Review

By submitting, you agree to be contacted about your request. Privacy policy.

Example Instant Form. A “review” step and qualifying questions filter out accidental submissions.

Creative

Ad ideas for roofing companies

On Facebook and Instagram, the image or video is the targeting. These formats consistently beat stock photos for roofing businesses.

Drone photo of a finished roof on a local street

Inspector on a roof with a tablet

Before-and-after of a full replacement

Rules

Advertising rules for roofing companies

Avoid fear-based storm claims. Meta and provincial consumer protection rules both penalize misleading urgency.

Meta also rejects ads that imply they know something personal about the viewer, such as their health, finances or situation. We write every ad to pass review the first time.

Timing

When to run Facebook ads for roofing companies in Canada

Facebook reaches people before they search, so ads should start ahead of the busy season, not during it.

When	Demand	What to run
Apr–Jun	Peak	Retarget site visitors and push booking offers while demand is high.
Jul–Oct	High	Financing options on full replacements.
Nov	Steady	Free roof inspection with photos.
Dec–Mar	Low	Build demand early: free roof inspection with photos.

Facebook vs. Google

Facebook ads vs. Google Ads for roofing companies

	Facebook & Instagram	Google Ads
Reaches people	Before they search	While they search
Best for roofing	Free roof inspection with photos; Storm damage check after hail or wind	Roof replacement; Repairs & leaks
What drives results	Photos, video and the offer	Keywords, ads and the landing page
Lead follow-up	Within minutes, by phone or text	Answer the call or reply the same day

See the full plan on Google Ads for roofing companies, or how both work together on marketing for roofing companies.

Facebook ads for roofing companies: FAQ

Are Facebook ads worth it for roofers?

Yes, for inspection offers and replacements in older neighbourhoods and after storms. Google Ads still captures urgent leak searches.

What should a roofing Facebook ad show?

Real photos of local roofs you’ve done, ideally from above, and a simple inspection offer.

How much should roofing companies spend on Facebook ads?

Meta suggests about 50 results per ad set per week for delivery to finish learning. Most local businesses don’t reach that, so we keep the number of ad sets small and set the budget from your cost-per-lead target and the number of jobs you want, then adjust monthly.

Do you also run Google Ads for roofing companies?

Yes. Most roofing companies get the best results from Google Ads and Facebook ads together. Google captures people searching now; Facebook and Instagram reach them earlier and retarget people who visited your site.

Facebook ads by city

Facebook ads for other home services

More about our Facebook and Instagram ads management.