Marketing agency for roofing companies
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for roofing companies
Roofing leads are high value and infrequent. Google Search captures leaks and replacement searches, Local Services Ads add verified calls, and Facebook and Instagram reach homeowners in older neighbourhoods and storm-hit areas before they start searching.
Google Search ads
Leak repair, replacement and storm damage campaigns targeted to the areas you serve.
Local Services Ads
Verified pay-per-lead calls where roofing is an LSA category.
Facebook & Instagram ads
Inspection offers in spring, fall and after storms, with drone photos of local jobs.
Everything else
Yard signs and door knocking near active jobs, supported by Facebook ads in the same streets.
How homeowners choose a roofer
Roof replacement buyers usually get three quotes and check reviews, warranties and how long the company has been in business. Google Search and Local Services Ads capture them while they compare, and Meta retargeting keeps you in view during the decision. Repairs are decided faster and mostly come from Search and LSA.
Storm seasons, spring thaw and fall preparation shape the year. Budgets move with them, and a reserve for storms lets you respond quickly without starving other campaigns.
Three-quote buyers
Retargeting keeps you visible while they compare.
Reviews and warranties
Trust signals featured on every channel.
Storm reserve
Budget ready for weather events.
Your roofing business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › roofing › replacement
Roof Replacement Experts | Free Roof Inspection | Financing Available
Local roofers for replacements, repairs and storm damage. Written warranty, insured crews and clear quotes.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More roofing companies in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
Missing shingles after last week’s wind? Book a free roof inspection. We send photos of what we find and a written quote, with no pressure to replace anything that doesn’t need it.
How to split a roofing marketing budget
Our suggested starting point for roofing companies. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 55%
Leak repair, replacement and storm damage campaigns targeted to the areas you serve.
- Local Services Ads 20%
Verified pay-per-lead calls where roofing is an LSA category.
- Facebook & Instagram 25%
Inspection offers in spring, fall and after storms, with drone photos of local jobs.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for roofing companies
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for roofing companies in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Apr–Jun | Peak | Spring inspections and replacement quotes. | Retargeting and booking offers |
| Jul–Oct | High | Main install season plus storm response. | Financing options on full replacements |
| Nov | Steady | Last installs before winter. Book spring work. | Free roof inspection with photos |
| Dec–Mar | Low | Leak and emergency repairs only. | Build demand: free roof inspection with photos |
Marketing for roofing companies: FAQ
What marketing gets roofers the most jobs?
Google Search for active searches, Local Services Ads for verified calls, and Facebook for inspection offers in older and storm-hit neighbourhoods.
Channel guides for roofing companies
- Google Ads for roofing companies
- Facebook ads for roofing companies
- Local Services Ads
- Google Ads management
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