Marketing agency in Surrey
Updated · By the PPC Pros Canada team
A marketing plan built for Surrey
Surrey is growing fast, and many customers find businesses through Facebook, Instagram and recommendations. The mix combines Google Search for ready buyers, Local Services Ads for trades, and Punjabi and English social ads with owner-led video.
Google Search
Surrey-focused campaigns with Langley, Delta and White Rock added deliberately.
Facebook and Instagram in two languages
Punjabi and English ad sets for renovation, home services and real estate.
Local Services Ads
Verified pay-per-lead calls for eligible trades.
The Surrey market
Surrey is one of Canada’s fastest-growing cities, with a young population, lots of new construction and a large Punjabi-speaking community. Costs per click are often lower than in Vancouver proper, which makes it a strong standalone market.
Surrey is growing fast, and renovation, real estate, trucking-related and home service searches are competitive, though usually cheaper than Vancouver.
Marketing in Surrey at a glance
| Population | 568,322 (2021 Census, city) |
|---|---|
| Province | British Columbia (BC) |
| Region | Metro Vancouver |
| Postal codes | Start with V3 and V4 |
| Time zone | Pacific Time |
| Ad languages | English, plus multilingual options |
| Ad competition | High (our assessment) |
| Busiest periods | April · July · October–November |
| Nearby areas | Langley, Delta, White Rock, Burnaby, Abbotsford |
Population: Statistics Canada, 2021 Census. Competition level is our assessment of how many advertisers bid on local service searches.
The right marketing mix for Surrey
Surrey’s lower click costs make Google Search a good-value core channel, and Local Services Ads work well for eligible trades. Facebook and Instagram matter more here than in many cities because recommendations spread through community networks. The best Surrey plans run English and Punjabi campaigns side by side and measure them separately.
Rain drives the calendar in the Fraser Valley. Roofing, gutters and drainage peak from October, while landscaping, fencing and decks peak in spring and summer. We plan budgets by season and keep Surrey separate from Langley, Delta and White Rock so you can see where each dollar performs.
Two-language plan
English and Punjabi campaigns on Google and Meta, each with its own budget.
Community reviews
Google reviews from local customers support every channel.
Fraser Valley seasons
Rain-season and dry-season budgets instead of a flat year.
Your business across Google, Maps and Facebook in Surrey
Examples of how one Surrey business shows up on each platform.
Google Search ad
Your Surrey Business
yourbusiness.ca › surrey
Trusted Surrey Pros | Free Quotes, Fast Booking | Serving Guildford
Local, licensed and insured. Serving Surrey and nearby areas. Call now or book online for a written quote.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More roofing companies in Surrey ›
Facebook & Instagram ad
Your Business
Sponsored ·
Surrey homeowners: book a free renovation planning visit for your basement suite or addition. Clear pricing and permits handled. Service in English and Punjabi.
What each channel does for a Surrey business
| Channel | Its job | In Surrey |
|---|---|---|
| Google Search ads | Urgent and high-intent searches | High competition in Surrey |
| Local Services Ads | Verified pay-per-lead calls for trades | Ranked by distance, reviews and response time |
| Facebook & Instagram | Planned, seasonal and visual offers | Local creative for Whalley / City Centre and Guildford |
| Microsoft Ads (Bing) | Extra searches at a lower cost | Imported from Google once it’s profitable |
| Google Business Profile | Maps results and reviews | Your Surrey address, hours, photos and reviews |
A starting budget split for Surrey
Surrey budgets work best split by language and area: English and Punjabi campaigns, with newer neighbourhoods like Clayton and Grandview Heights targeted separately.
After the first month, budget moves to whichever channel produces the cheapest booked jobs in Surrey.
- Google Search ads 50%
Captures people searching for your service in Surrey right now. Focused on your best services and areas first.
- Local Services Ads 20%
Pay-per-lead calls for eligible trades, ranked on distance to the customer, reviews and responsiveness in Surrey.
- Facebook & Instagram 30%
Reaches Surrey residents before they search, with local creative and retargeting.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
Our first 90 days with a Surrey business
Audit & tracking
Days 1–14. Calls, forms and bookings tracked across Google, Meta and your CRM. Google Business Profile checked for your Surrey address and hours.
Launch
Days 15–30. Google Search for your best services in Surrey, Local Services Ads where eligible, and one Facebook and Instagram offer with real creative.
Optimize
Days 31–60. Weekly search-term and creative reviews, negative keywords, and budget moved toward the areas of Surrey that book the most jobs.
Scale
Days 61–90. More services, Langley and Delta if you serve them, retargeting and Microsoft Ads once cost per lead is stable.
Comparing channels on booked Surrey jobs
Calls, forms and bookings from Google Ads, Local Services Ads and Meta are tracked by source and checked against your CRM, so budget moves each month to the channel winning Surrey customers most cheaply.
A marketing calendar for Surrey
Dates and seasons that move demand in Surrey, and how we adjust Google and Facebook campaigns around them.
| When | What’s happening | What we change across channels |
|---|---|---|
| April | Surrey Vaisakhi parade | One of the largest Vaisakhi celebrations outside India. Community-focused Punjabi creative performs well around it. |
| July | Fusion Festival | Summer projects are underway. Landscaping, fencing and deck campaigns should be at full budget. |
| October–November | Diwali and rain season | Home preparation before Diwali plus rain-season roofing and drainage work. |
Demand in Surrey
Wet winters bring roofing and drainage work, and the dry summer is the main season for landscaping, painting and construction.
Competition in Surrey
Surrey searches convert differently from Vancouver. Its own campaigns, pages and budgets let you take advantage of lower costs.
Marketing rules for Surrey businesses
Every channel, from Google Ads to Facebook and your landing pages, has to follow British Columbia’s licensing, language and privacy rules.
- Electrical and gas contractors are licensed by Technical Safety BC, and residential builders by BC Housing’s licensing service.
- BC’s Personal Information Protection Act (PIPA) covers how private businesses collect and use personal data, including lead forms and tracking.
- Consumer Protection BC oversees consumer contracts and some licensed industries, so offers and pricing in ads must match what customers are charged.
- Lawyers follow the Law Society of BC’s marketing rules, and health professionals follow their college’s advertising standards.
- Follow-up emails and texts to new leads fall under Canada’s anti-spam law (CASL), whichever channel the lead came from.
General guidance, not legal advice. Your regulator’s current rules always apply.
Marketing plans for Surrey industries
- Marketing for renovation contractors
- Marketing for roofing companies
- Marketing for towing companies
- Marketing for auto repair shops
- Marketing for landscaping companies
See every industry we cover on the industries page.
Channel pages for Surrey
Marketing in Surrey: FAQ
What is the best marketing for Surrey businesses?
Google Search plus Facebook and Instagram in English and Punjabi, with Local Services Ads for eligible trades.
What is the best marketing mix for Surrey?
Google Search for ready buyers, Facebook and Instagram in English and Punjabi, and Local Services Ads for eligible trades.
How important are reviews for Surrey businesses?
Very. Reviews affect Local Services Ads ranking and Maps results, and word of mouth is strong in Surrey’s communities.
Do you work with Surrey businesses in person?
We work remotely by video call, email and shared dashboards, with campaigns targeted to your exact service area in Metro Vancouver.
What does a Surrey marketing agency cost?
You pay ad spend directly to Google and Meta, plus a management fee. We size the ad budget from Surrey search and audience data before you commit.
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