Marketing agency for renovation contractors
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for renovation contractors
Renovations take months to decide. Facebook and Instagram, plus YouTube, keep you in front of homeowners while they plan; Google Search captures them when they compare contractors; and Local Services Ads add leads where general contractor categories are open.
Google Search ads
Kitchen, bathroom and basement campaigns, each with its own project gallery page.
Local Services Ads
Verified leads where general contractor or remodeling categories are available.
Facebook & Instagram ads
Project walk-through videos, planning-session offers and long retargeting windows.
Everything else
YouTube project videos and a strong Google Business Profile gallery.
How renovation customers choose a contractor
Large renovations involve long decisions, often several months. Customers see your work on social media, research costs on Google, read reviews, and meet two or three contractors. A good plan covers every stage: Meta for inspiration and awareness, Google Search for active research and consultations, and retargeting and email to stay in touch.
Because each project is large, tracking consultations, quotes sent and signed contracts by channel is essential. Lead volume alone says little about renovation marketing results.
Long decisions
Retargeting and follow-up over months.
Stage-by-stage plan
Inspiration, research and consultation covered.
Contracts, not leads
Signed projects tracked by channel.
Your renovation business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › renovations › basement
Basement Renovation Experts | Design-Build, Start to Finish | Permits & Drawings Included
Basements, kitchens and bathrooms by one licensed team. Fixed-price quotes, clear timelines and a written warranty.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More renovation contractors in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
Planning a basement finish or a legal secondary suite? Book a free planning session: layout, permits, timeline and a realistic budget range before you commit.
How to split a renovation marketing budget
Our suggested starting point for renovation contractors. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 50%
Kitchen, bathroom and basement campaigns, each with its own project gallery page.
- Local Services Ads 10%
Verified leads where general contractor or remodeling categories are available.
- Facebook & Instagram 40%
Project walk-through videos, planning-session offers and long retargeting windows.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for renovation contractors
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for renovation contractors in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Jan–Mar | Peak | Planning season. Consultations for spring starts. | Retargeting and booking offers |
| Apr–Jun | High | Kitchens and bathrooms. Book summer starts. | Kitchen renovation budget guide (download) |
| Jul–Sep | Steady | Fall project planning. | Free design consultation |
| Oct–Dec | High | Basements and winter interior projects. | Basement or secondary suite planning session |
Marketing for renovation contractors: FAQ
How long does it take for renovation marketing to produce jobs?
Leads start within weeks, but signed projects can take months. Retargeting and follow-up keep you in the running during that time.
Channel guides for renovation contractors
- Google Ads for renovation contractors
- Facebook ads for renovation contractors
- Local Services Ads
- Google Ads management
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Get a marketing plan for your renovation business
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