Marketing agency for HVAC companies
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for HVAC companies
HVAC demand follows the weather: no-heat calls in the first cold snap, no-cool calls in heat waves, and planned replacements in between. Google Search and Local Services Ads handle emergencies, and Facebook and Instagram sell tune-ups, heat pumps and replacements ahead of each season.
Google Search ads
Separate emergency repair and replacement campaigns, with budgets that rise with the forecast.
Local Services Ads
A core category across Canada and one of the strongest sources of repair calls.
Facebook & Instagram ads
Seasonal tune-ups, heat pump education and rebate messaging, plus retargeting of quote-page visitors.
Everything else
Performance Max for replacements once conversion tracking includes sold jobs.
Planning HVAC marketing across the year
HVAC plans work best when budgets move with the weather. Google Search and Local Services Ads carry repairs during extreme cold and heat, when customers need help immediately. Meta and Search both support replacements and heat pumps in the shoulder seasons, when people have time to compare quotes and rebates.
Tracking cost per booked job, and job value, by channel is essential because an installation can be worth many times a repair. We report on both so budget follows profit, not just lead volume.
Weather triggers
Budgets react to forecasts, not only the calendar.
Shoulder-season sales
Replacements and heat pumps sold in spring and fall.
Value, not volume
Installations and repairs tracked separately.
Your HVAC business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › hvac › furnace-repair
Furnace Repair Today | Licensed HVAC Technicians | Financing on New Systems
Fast heating and cooling repairs, plus furnace, AC and heat pump installations. Upfront quotes and financing options.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More HVAC companies in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
Thinking about a heat pump? Book a free home assessment. We explain sizing, running costs and the rebates available in your province, then give you a written quote.
How to split a HVAC marketing budget
Our suggested starting point for HVAC companies. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 50%
Separate emergency repair and replacement campaigns, with budgets that rise with the forecast.
- Local Services Ads 30%
A core category across Canada and one of the strongest sources of repair calls.
- Facebook & Instagram 20%
Seasonal tune-ups, heat pump education and rebate messaging, plus retargeting of quote-page visitors.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for HVAC companies
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for HVAC companies in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Oct–Feb | Peak | Furnace repairs and replacements. Scale before cold snaps. | Retargeting and booking offers |
| Mar–Apr | Steady | Tune-ups and heat pump planning. | Spring AC check before the first heat wave |
| May–Aug | Peak | AC repairs and installs during heat waves. | Retargeting and booking offers |
| Sep | High | Pre-winter furnace maintenance offers. | Heat pump consultation with rebate guidance |
Marketing for HVAC companies: FAQ
How should an HVAC company split Google and Facebook ads?
Most budget on Google Search and LSA for repairs and replacements, with Facebook for tune-ups, heat pumps and seasonal offers.
Channel guides for HVAC companies
- Google Ads for HVAC companies
- Facebook ads for HVAC companies
- Local Services Ads
- Google Ads management
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