Marketing agency in Langley
Updated · By the PPC Pros Canada team
A marketing plan built for Langley
Langley’s mix is built around exterior and property projects. Google Search captures active searches, Facebook and Instagram showcase finished work to new-build and acreage owners, and Local Services Ads add verified calls for trades.
Google Search
Subdivision and acreage campaigns, with separate Surrey and Abbotsford budgets.
Facebook and Instagram
Before-and-after projects and seasonal offers.
Local Services Ads
Verified calls for eligible trades.
The Langley market
Langley combines fast-growing subdivisions with rural acreages, which creates unusually strong demand for exterior, land and home services. Most customers live in the Township of Langley, not the smaller City of Langley.
Langley is more competitive every year as it grows, but costs are usually lower than Vancouver and Burnaby.
Marketing in Langley at a glance
| Population | Township of Langley 132,603 and City of Langley 28,963 (2021 Census) |
|---|---|
| Province | British Columbia (BC) |
| Region | Metro Vancouver (Fraser Valley) |
| Postal codes | Start with V1M, V2Y, V2Z, V3A and V4W |
| Time zone | Pacific Time |
| Ad languages | English, plus multilingual options |
| Ad competition | High (our assessment) |
| Busiest periods | March–May · September · October–March |
| Nearby areas | Surrey, Abbotsford, Aldergrove, Fort Langley, Walnut Grove |
Population: Statistics Canada, 2021 Census. Competition level is our assessment of how many advertisers bid on local service searches.
The best channel mix for Langley
Langley click costs are lower than in Vancouver and Burnaby, which makes Google Search and Local Services Ads good value. Facebook and Instagram help with planned projects for new homeowners and seasonal work for acreage owners.
We keep Langley separate from Surrey and Abbotsford and track rural and suburban leads separately, since job types and values differ a lot between them.
Good-value search
Lower costs than central Metro Vancouver.
Rural and suburban split
Separate tracking for acreage and subdivision work.
Clear boundaries
Langley apart from Surrey and Abbotsford.
Your business across Google, Maps and Facebook in Langley
Examples of how one Langley business shows up on each platform.
Google Search ad
Your Langley Business
yourbusiness.ca › langley
Trusted Langley Pros | Free Quotes, Fast Booking | Serving Walnut Grove
Local, licensed and insured. Serving Langley and nearby areas. Call now or book online for a written quote.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More roofing companies in Langley ›
Facebook & Instagram ad
Your Business
Sponsored ·
New home in Willoughby? Finish your backyard this season: landscaping, fencing and patios, with a free design visit.
What each channel does for a Langley business
| Channel | Its job | In Langley |
|---|---|---|
| Google Search ads | Urgent and high-intent searches | High competition in Langley |
| Local Services Ads | Verified pay-per-lead calls for trades | Ranked by distance, reviews and response time |
| Facebook & Instagram | Planned, seasonal and visual offers | Local creative for Willoughby and Walnut Grove |
| Microsoft Ads (Bing) | Extra searches at a lower cost | Imported from Google once it’s profitable |
| Google Business Profile | Maps results and reviews | Your Langley address, hours, photos and reviews |
A starting budget split for Langley
Langley budgets should favour exterior and property projects, with seasonal increases in spring and fall.
After the first month, budget moves to whichever channel produces the cheapest booked jobs in Langley.
- Google Search ads 50%
Captures people searching for your service in Langley right now. Focused on your best services and areas first.
- Local Services Ads 20%
Pay-per-lead calls for eligible trades, ranked on distance to the customer, reviews and responsiveness in Langley.
- Facebook & Instagram 30%
Reaches Langley residents before they search, with local creative and retargeting.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
Our first 90 days with a Langley business
Audit & tracking
Days 1–14. Calls, forms and bookings tracked across Google, Meta and your CRM. Google Business Profile checked for your Langley address and hours.
Launch
Days 15–30. Google Search for your best services in Langley, Local Services Ads where eligible, and one Facebook and Instagram offer with real creative.
Optimize
Days 31–60. Weekly search-term and creative reviews, negative keywords, and budget moved toward the areas of Langley that book the most jobs.
Scale
Days 61–90. More services, Surrey and Abbotsford if you serve them, retargeting and Microsoft Ads once cost per lead is stable.
Comparing channels on booked Langley jobs
Calls, forms and bookings from Google Ads, Local Services Ads and Meta are tracked by source and checked against your CRM, so budget moves each month to the channel winning Langley customers most cheaply.
A marketing calendar for Langley
Dates and seasons that move demand in Langley, and how we adjust Google and Facebook campaigns around them.
| When | What’s happening | What we change across channels |
|---|---|---|
| March–May | Spring growing season | Landscaping, fencing and exterior projects. Launch campaigns in February. |
| September | End of summer | Late summer. Start fall roofing, gutter and pressure washing offers. |
| October–March | Rainy season | Roofing, drainage and gutter campaigns at full budget. |
Demand in Langley
Wet winters and a long growing season drive roofing, drainage, landscaping and pressure washing demand.
Competition in Langley
High and rising with growth, but lower than Vancouver and Burnaby.
Marketing rules for Langley businesses
Every channel, from Google Ads to Facebook and your landing pages, has to follow British Columbia’s licensing, language and privacy rules.
- Electrical and gas contractors are licensed by Technical Safety BC, and residential builders by BC Housing’s licensing service.
- BC’s Personal Information Protection Act (PIPA) covers how private businesses collect and use personal data, including lead forms and tracking.
- Consumer Protection BC oversees consumer contracts and some licensed industries, so offers and pricing in ads must match what customers are charged.
- Lawyers follow the Law Society of BC’s marketing rules, and health professionals follow their college’s advertising standards.
- Follow-up emails and texts to new leads fall under Canada’s anti-spam law (CASL), whichever channel the lead came from.
General guidance, not legal advice. Your regulator’s current rules always apply.
Marketing plans for Langley industries
- Marketing for landscaping companies
- Marketing for excavation contractors
- Marketing for renovation contractors
- Marketing for pressure washing companies
- Marketing for roofing companies
- Marketing for HVAC companies
See every industry we cover on the industries page.
Channel pages for Langley
Marketing in Langley: FAQ
What is the best marketing mix for Langley?
Google Search for active searches, Facebook project showcases, and Local Services Ads for trades.
What is the best marketing mix for Langley?
Google Search for active searches, Facebook project showcases, and Local Services Ads for trades.
Should Langley businesses target Abbotsford?
If you serve it, as a separate campaign with its own budget.
Do you work with Langley businesses in person?
We work remotely by video call, email and shared dashboards, with campaigns targeted to your exact service area in Metro Vancouver (Fraser Valley).
What does a Langley marketing agency cost?
You pay ad spend directly to Google and Meta, plus a management fee. We size the ad budget from Langley search and audience data before you commit.
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