Facebook ads agency in Langley

Updated · By the PPC Pros Canada team

Your Business

Sponsored ·

New home in Willoughby? Finish your backyard this season: landscaping, fencing and patios, with a free design visit.

Houses on a green residential street

Instant form

Finish your backyard

Get quote
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Example Facebook feed ad. The same ad runs on Instagram, and the form opens without leaving the app.

Why Facebook and Instagram ads work in Langley

Langley homeowners, especially in new Willoughby subdivisions and on acreages, are planning outdoor and property projects. Facebook and Instagram let you show finished landscaping, fencing and exterior work to them before the season starts.

What works in Langley

New-build finishing offers

Landscaping, fencing and deck offers for new Willoughby homes.

Acreage services

Drainage, excavation and land-care offers for rural properties.

Rain-season offers

Roofing, gutter and pressure washing offers timed to the wet season.

Languages in Langley

English, with Korean, Punjabi, Mandarin and Tagalog-speaking communities.

Facebook ads in Langley at a glance

PopulationTownship of Langley 132,603 and City of Langley 28,963 (2021 Census)
ProvinceBritish Columbia (BC)
RegionMetro Vancouver (Fraser Valley)
Postal codesStart with V1M, V2Y, V2Z, V3A and V4W
Time zonePacific Time
Ad languagesEnglish, plus multilingual options
Ad competitionHigh (our assessment)
Busiest periodsMarch–May · September · October–March
Nearby areasSurrey, Abbotsford, Aldergrove, Fort Langley, Walnut Grove

Population: Statistics Canada, 2021 Census. Competition level is our assessment of how many advertisers bid on local service searches.

Inside Ads Manager

How we set up Facebook ads for Langley businesses

Campaigns

Campaigns by area and offer

We target Langley postal areas (V1M, V2Y, V2Z, V3A, V4W) with separate Surrey and Abbotsford ad sets.

Ads ManagerExample account
CampaignsAd setsAds
+ CreateLast 30 days
Off / OnCampaignDeliveryObjectiveBudgetResults
Leads – Langley – Finish your backyard Active Leads Daily: $30.00 Instant form leads
Leads – Walnut Grove & Fort Langley Active Leads Daily: $15.00 Instant form leads
Retargeting – Langley site visitors Active Leads Daily: $10.00 Website leads

Example Langley account. Budgets are illustrative.

Audience

Targeting Langley neighbourhoods

We cover the areas you serve, such as:

  • Willoughby
  • Walnut Grove
  • Fort Langley
  • Murrayville
  • Brookswood
  • Aldergrove
  • Langley City
  • Fernridge
Ads ManagerExample account
CampaignAd setAd
Conversion locationInstant forms
LocationsLangley, BC + selected areas
Age25 – 65+
Advantage+ audience On
LanguagesAll languages
PlacementsAdvantage+ placements (Facebook, Instagram, Messenger)

Example ad set. Targeting stays broad inside your service area, and the creative does the rest.

Lead form

Lead forms that bring real Langley customers

A postal code question keeps out-of-area leads away, and a review step cuts accidental submissions.

Your Business

Finish your backyard

Answer 3 quick questions. We reply within one business day.

What do you need help with?
Postal code
When do you need it done?

Contact information

Full namePrefilled from profile
Phone numberPrefilled from profile
Review

By submitting, you agree to be contacted about your request. Privacy policy.

Example Instant Form. A “review” step and qualifying questions filter out accidental submissions.
Costs & budget

Facebook ad costs and budget in Langley

Google is competitive in Langley, so Facebook and Instagram add leads through a separate, often cheaper auction. Meta charges mostly per impression, so your cost per lead depends on the creative, the offer and the lead form as much as on the city.

Start with your numbers

We set a target cost per lead from your job value and close rate, then give each Langley ad set enough budget to collect leads every week.

Few ad sets, not many

Meta learns faster with fewer, broader ad sets. In Langley we usually run one prospecting ad set per offer and one retargeting ad set.

Refresh creative often

The same audience in Langley sees your ads repeatedly. New photos and videos every few weeks keep costs from creeping up.

Ad sets we build for Langley

Ad setAudiencePurpose
Prospecting – EnglishAdults in your Langley service areaNew leads from your main offer
Prospecting – KoreanAdults in your Langley service area, Korean languageNew leads from your main offer
Prospecting – PunjabiAdults in your Langley service area, Punjabi languageNew leads from your main offer
RetargetingWebsite visitors and video viewers, last 30 daysBring back people who didn’t book
Past customersYour customer list (excluded from prospecting)Repeat work, reviews and referrals

Facebook vs. Google in Langley

Facebook & InstagramGoogle Ads
ReachesLangley residents before they searchPeople searching in Langley now
CompetitionSeparate auction, based on creativeHigh in Langley
Best forPlanned, seasonal and visual servicesUrgent and high-intent services

See our Google Ads plan for Langley.

Local calendar

When to run Facebook ads in Langley

Facebook reaches people before they search, so Langley campaigns should launch ahead of these moments, not during them.

WhenWhat’s happeningWhat we change in your ads
March–MaySpring growing seasonLandscaping, fencing and exterior projects. Launch campaigns in February.
SeptemberEnd of summerLate summer. Start fall roofing, gutter and pressure washing offers.
October–MarchRainy seasonRoofing, drainage and gutter campaigns at full budget.
Seasons

When Langley customers are ready

Wet winters and a long growing season drive roofing, drainage, landscaping and pressure washing demand.

Competition

Standing out in Langley

High and rising with growth, but lower than Vancouver and Burnaby.

British Columbia rules

Facebook advertising rules in Langley

Facebook and Instagram ads in Langley have to follow Meta’s policies and British Columbia’s rules. We check both before any ad goes live.

  • Electrical and gas contractors are licensed by Technical Safety BC, and residential builders by BC Housing’s licensing service.
  • BC’s Personal Information Protection Act (PIPA) covers how private businesses collect and use personal data, including lead forms and tracking.
  • Consumer Protection BC oversees consumer contracts and some licensed industries, so offers and pricing in ads must match what customers are charged.
  • Lawyers follow the Law Society of BC’s marketing rules, and health professionals follow their college’s advertising standards.
  • Housing, employment and financial ads must be declared as a Meta Special Ad Category in Canada, which removes age, gender and postal-code targeting.
  • Follow-up emails and texts to Facebook leads fall under Canada’s anti-spam law (CASL). A quote request gives implied consent for a limited time only.

General guidance, not legal advice. Your regulator’s current rules always apply.

Facebook ads for Langley industries

Industry-specific Facebook ad plans for the businesses we see most in Langley:

All Facebook ad guides by industry

Facebook ads in Langley: FAQ

What Facebook ads work best in Langley?

Before-and-after project photos for landscaping, fencing and exterior work, aimed at new-build and acreage owners.

Should Langley ads include Surrey?

If you serve it, yes, as a separate ad set with its own budget.

What Facebook ads work best in Langley?

Project photos for landscaping, fencing and exterior work, aimed at new-build and acreage owners.

When should Langley businesses run Facebook ads?

February to May for spring projects, and September for rain-season offers.

Do you manage Google Ads in Langley too?

Yes. We run Google Ads, Local Services Ads and Facebook ads for Langley businesses, and plan them together so budgets go where leads cost least.

Facebook ads in other cities

More about our Facebook and Instagram ads management.

Get more Langley leads from Facebook and Instagram

We review your Google Ads account, find where budget is being wasted, and send you a prioritized list of fixes. Free, with no contract or obligation.

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