Privacy Policy

How PPC Pros Canada collects, uses, shares and protects the personal information you give us.

Last updated: October 3, 2026

1. Who we are

This website, ppcproscanada.com, and our internal lead management app, Lead CRM, are operated by PPC Pros Canada (“PPC Pros Canada”, “we”, “us” or “our”), a Canadian Google Ads and Facebook Ads management agency. This policy explains how we handle personal information in line with the Personal Information Protection and Electronic Documents Act (PIPEDA), applicable provincial privacy laws (including Quebec’s Law 25, Alberta’s PIPA and British Columbia’s PIPA) and Canada’s Anti-Spam Legislation (CASL).

2. Information we collect

Information you give us

When you request a free audit, fill in a contact form, call us or send us a message, we may collect:

  • Your name, business name, email address and phone number
  • Your website address, industry, city and monthly advertising budget
  • Anything you write in a message to us, including messages you send us on WhatsApp
  • Call details (such as the time, length and the ad that led to the call), and a recording if we tell you at the start of the call that it may be recorded

Information collected automatically

When you visit the website, we and our service providers may collect technical information, such as your IP address, browser and device type, pages visited, time spent on pages, the website that referred you and the ad or search that brought you here. This is collected through cookies, pixels and similar tools (see section 8).

Information about our clients’ accounts

If you become a client, we may access your advertising, analytics and CRM accounts (for example Google Ads, Google Analytics, Meta Ads Manager or GoHighLevel) to provide our services. We use that access only to manage and report on your campaigns, and we handle any of your customers’ data in those accounts only on your instructions.

3. How we use your information

  • To respond to your enquiry and prepare your free audit or quote
  • To provide, manage and report on our services if you become a client
  • To contact you by phone, email or text about your request
  • To send marketing emails or texts, only where we have your consent or are otherwise allowed under CASL
  • To measure and improve our website and our own advertising
  • To keep our website and systems secure and to prevent fraud
  • To meet legal, tax and accounting obligations

We only collect what we need for these purposes. We do not sell or rent your personal information.

4. Consent

By submitting a form or contacting us, you agree to us using your information for the purposes above. Where we rely on implied consent (for example, to reply to a question you asked), we limit use to what you would reasonably expect. You can withdraw your consent at any time by contacting us (section 14). Withdrawing consent may mean we can no longer provide some services.

5. Email and text messages (CASL)

We only send commercial emails and texts when we have your express or implied consent under CASL. Every marketing message identifies PPC Pros Canada and includes a way to unsubscribe. You can reply STOP to any text or click “unsubscribe” in any email, and we will stop within 10 business days. Messages that only respond to your request or relate to services you use may still be sent.

6. WhatsApp messages and our Lead CRM app

Lead CRM is a lead management app built and operated by PPC Pros Canada. It is used only by our own team to keep track of enquiries from potential and current clients. It is not sold or offered to other businesses, and members of the public do not log in to it.

Lead CRM connects to the WhatsApp Business Platform provided by Meta Platforms, Inc. When you message our business WhatsApp number, or we message you there after you have contacted us, Lead CRM may collect and store:

  • Your WhatsApp phone number and the profile name you use on WhatsApp
  • The messages you send us and the messages we send you, with their date and time
  • Photos, documents, voice notes or other attachments you choose to send us
  • Message status information from WhatsApp (for example sent, delivered or read)
  • Notes our team adds about your enquiry, such as the service you asked about and the next follow-up step

How we use it. We use this information only to answer your enquiry, follow up about the services you asked about, keep a record of our conversations, and provide support if you become a client. Messages are read and answered by members of our team. Lead CRM does not use artificial intelligence to read, analyse or reply to your messages, and it does not send automated replies or bulk marketing messages. We do not use WhatsApp data for advertising and we do not sell it or share it with other businesses.

Who processes it. WhatsApp messages are delivered through Meta’s WhatsApp Business Platform, so Meta also processes them under its own terms and the WhatsApp Privacy Policy. Lead CRM data is stored on secure cloud servers used by PPC Pros Canada, which may be located outside Canada (see section 10). Only authorized members of our team can access it.

How long we keep it. We keep WhatsApp messages and Lead CRM records for up to 12 months after our last contact with you, unless you become a client, in which case we keep records needed for our services, tax and legal obligations as described in section 11.

Stopping messages. You can reply STOP on WhatsApp at any time and we will not message you again there. You can also block our number in WhatsApp.

7. How to delete your data

You can ask us to delete the personal information we hold about you, including your WhatsApp messages and your record in Lead CRM, at any time:

  1. Email [email protected] with the subject “Delete my data”.
  2. Include the phone number or email address you used to contact us, so we can find your records.
  3. We will confirm your request, delete your WhatsApp messages and Lead CRM record, and reply to confirm when it is done, within 30 days.

We may keep a small amount of information when the law requires it (for example invoices for tax purposes), or a note that you asked us not to contact you, so we can respect that request. Deleting data from Lead CRM does not delete messages stored on your own phone or in your WhatsApp account.

8. Cookies, pixels and analytics

Our website uses cookies and similar technologies to work properly, to understand how visitors use it and to measure our advertising. These may include:

  • Essential cookies that keep forms and the website working
  • Analytics, such as Google Analytics, to see which pages are useful
  • Advertising and conversion tags, such as the Google Ads tag and Meta Pixel, to measure which ads lead to enquiries and to show relevant ads on other websites
  • Our CRM tracking (GoHighLevel), which records form submissions so we can follow up

You can block or delete cookies in your browser settings. You can also opt out of personalized ads through Google Ad Settings, your Facebook ad preferences and the Digital Advertising Alliance of Canada. Blocking cookies may affect how parts of the website work.

9. Who we share information with

We share personal information only with trusted service providers who help us run our business, and only as needed. They must protect it and use it only for the services they provide to us. These include:

  • Our website, form and marketing CRM host (GoHighLevel)
  • Meta, which delivers WhatsApp messages through the WhatsApp Business Platform
  • The cloud hosting provider that stores our Lead CRM app
  • Email, phone, text and call-tracking providers
  • Analytics and advertising platforms (Google and Meta)
  • Accounting, payment and cloud storage providers
  • Professional advisers such as lawyers and accountants

We may also disclose information if required by law, to protect our rights or safety, or as part of a sale or merger of our business (with the buyer bound by this policy).

10. Storage outside Canada

Some of our service providers store or process information outside Canada, mainly in the United States. When that happens, your information is subject to the laws of that country and may be accessed by its courts, law enforcement or national security authorities. We take reasonable steps, including contracts, to make sure it gets a comparable level of protection.

11. How long we keep information

We keep personal information only as long as needed for the purposes in this policy. Enquiries that don’t become clients, including WhatsApp messages and Lead CRM records, are deleted or anonymized within 12 months of our last contact. Client records are kept for the length of our relationship and for up to 7 years afterward to meet tax and legal requirements.

12. How we protect information

We use reasonable physical, technical and administrative safeguards, such as encrypted connections (HTTPS), password-protected accounts and limiting access to the people who need it. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a privacy breach creates a real risk of significant harm, we will notify you and the Office of the Privacy Commissioner of Canada as required by law.

13. Your rights

Subject to legal limits, you have the right to:

  • Ask whether we hold personal information about you and get a copy of it
  • Ask us to correct information that is wrong or incomplete
  • Withdraw your consent, including to marketing messages
  • Ask us to delete your information (see section 7)
  • Quebec residents: ask for your information in a structured, commonly used technological format, and ask to stop the dissemination of your information

We will respond within 30 days. We may need to confirm your identity first. If you are not satisfied with our answer, you can complain to the Office of the Privacy Commissioner of Canada or your provincial privacy commissioner.

14. Contact us about privacy

Our Privacy Officer is responsible for this policy and for answering privacy questions and requests. Contact us:

15. Children

Our website and services are meant for businesses and are not directed at children under 16. We do not knowingly collect personal information from children.

16. Links to other websites

Our website links to other websites, such as Google and Facebook. We are not responsible for their privacy practices. Please read their privacy policies.

17. Changes to this policy

We may update this policy from time to time. The “Last updated” date at the top shows when it last changed. Significant changes will be posted on this page.

See also our Terms and Conditions, which also cover our WhatsApp communications.