Facebook ads agency in Vancouver

Updated · By the PPC Pros Canada team

Your Business

Sponsored ·

Rainy season is here. Book a gutter and roof check before the next storm: photos of what we find and a written quote. Serving Vancouver, Burnaby and the North Shore.

Vancouver skyline with the North Shore mountains

Instant form

Roof and gutter check

Book now
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Example Facebook feed ad. The same ad runs on Instagram, and the form opens without leaving the app.

Why Facebook and Instagram ads work in Vancouver

Vancouver has some of Canada’s highest home values and one of its most competitive Google Ads markets. Facebook and Instagram give Vancouver businesses a visual, lower-cost way to reach homeowners and condo owners, with separate creative for Chinese-speaking, Punjabi-speaking and Korean-speaking communities.

What works in Vancouver

Rain-season offers

Roofing, gutter, drainage and moss removal offers land well from October to March.

Condo and strata audiences

Strata owners and property managers are a distinct audience for cleaning, painting and repairs.

Multilingual creative

Cantonese, Mandarin, Punjabi and Korean ads reach large communities across the region.

Languages in Vancouver

English, with large Cantonese, Mandarin, Punjabi, Tagalog and Korean-speaking communities.

Facebook ads in Vancouver at a glance

Population662,248 (2021 Census, city)
ProvinceBritish Columbia (BC)
RegionMetro Vancouver
Postal codesStart with V5 and V6
Time zonePacific Time
Ad languagesEnglish, plus multilingual options
Ad competitionVery high (our assessment)
Busiest periodsApril · Late July–early August · Late August–Labour Day
Nearby areasBurnaby, Richmond, North Vancouver, Coquitlam, Surrey

Population: Statistics Canada, 2021 Census. Competition level is our assessment of how many advertisers bid on local service searches.

Inside Ads Manager

How we set up Facebook ads for Vancouver businesses

Campaigns

Campaigns by area and offer

We target the Vancouver areas you serve and decide separately on Burnaby, Richmond and the North Shore, since bridges and traffic change what’s profitable.

Ads ManagerExample account
CampaignsAd setsAds
+ CreateLast 30 days
Off / OnCampaignDeliveryObjectiveBudgetResults
Leads – Vancouver – Roof and gutter check Active Leads Daily: $30.00 Instant form leads
Leads – Kitsilano & Mount Pleasant Active Leads Daily: $15.00 Instant form leads
Retargeting – Vancouver site visitors Active Leads Daily: $10.00 Website leads

Example Vancouver account. Budgets are illustrative.

Audience

Targeting Vancouver neighbourhoods

We cover the areas you serve, such as:

  • Downtown & West End
  • Kitsilano
  • Mount Pleasant
  • Commercial Drive
  • Kerrisdale
  • East Vancouver
  • Burnaby
  • Richmond
Ads ManagerExample account
CampaignAd setAd
Conversion locationInstant forms
LocationsVancouver, BC + selected areas
Age25 – 65+
Advantage+ audience On
LanguagesAll languages
PlacementsAdvantage+ placements (Facebook, Instagram, Messenger)

Example ad set. Targeting stays broad inside your service area, and the creative does the rest.

Lead form

Lead forms that bring real Vancouver customers

A postal code question keeps out-of-area leads away, and a review step cuts accidental submissions.

Your Business

Roof and gutter check

Answer 3 quick questions. We reply within one business day.

What do you need help with?
Postal code
When do you need it done?

Contact information

Full namePrefilled from profile
Phone numberPrefilled from profile
Review

By submitting, you agree to be contacted about your request. Privacy policy.

Example Instant Form. A “review” step and qualifying questions filter out accidental submissions.
Costs & budget

Facebook ad costs and budget in Vancouver

Google clicks in Vancouver are among the most expensive in Canada, so Facebook and Instagram often lower the blended cost per lead. Meta charges mostly per impression, so your cost per lead depends on the creative, the offer and the lead form as much as on the city.

Start with your numbers

We set a target cost per lead from your job value and close rate, then give each Vancouver ad set enough budget to collect leads every week.

Few ad sets, not many

Meta learns faster with fewer, broader ad sets. In Vancouver we usually run one prospecting ad set per offer and one retargeting ad set.

Refresh creative often

The same audience in Vancouver sees your ads repeatedly. New photos and videos every few weeks keep costs from creeping up.

Ad sets we build for Vancouver

Ad setAudiencePurpose
Prospecting – EnglishAdults in your Vancouver service areaNew leads from your main offer
Prospecting – CantoneseAdults in your Vancouver service area, Cantonese languageNew leads from your main offer
Prospecting – MandarinAdults in your Vancouver service area, Mandarin languageNew leads from your main offer
RetargetingWebsite visitors and video viewers, last 30 daysBring back people who didn’t book
Past customersYour customer list (excluded from prospecting)Repeat work, reviews and referrals

Facebook vs. Google in Vancouver

Facebook & InstagramGoogle Ads
ReachesVancouver residents before they searchPeople searching in Vancouver now
CompetitionSeparate auction, based on creativeVery high in Vancouver
Best forPlanned, seasonal and visual servicesUrgent and high-intent services

See our Google Ads plan for Vancouver.

Local calendar

When to run Facebook ads in Vancouver

Facebook reaches people before they search, so Vancouver campaigns should launch ahead of these moments, not during them.

WhenWhat’s happeningWhat we change in your ads
AprilVancouver Sun RunSpring is here. Painting, landscaping and exterior projects should be at full budget.
Late July–early AugustHonda Celebration of LightPeak summer. Keep cooling and heat pump campaigns running and prepare fall offers.
Late August–Labour DayPNE FairEnd of summer. Move budget to rain-season roofing, gutters and drainage.
October–MarchRainy seasonRoofing, gutter, drainage and moss removal searches rise. Campaigns should launch in September.
Seasons

When Vancouver customers are ready

Mild, wet winters shift demand toward roofing, gutters, drainage and moss removal, while summer drives cooling and heat pump interest.

Competition

Standing out in Vancouver

High costs per click mean small mistakes are expensive. Precise municipal targeting and strong landing pages matter more than big budgets.

British Columbia rules

Facebook advertising rules in Vancouver

Facebook and Instagram ads in Vancouver have to follow Meta’s policies and British Columbia’s rules. We check both before any ad goes live.

  • Electrical and gas contractors are licensed by Technical Safety BC, and residential builders by BC Housing’s licensing service.
  • BC’s Personal Information Protection Act (PIPA) covers how private businesses collect and use personal data, including lead forms and tracking.
  • Consumer Protection BC oversees consumer contracts and some licensed industries, so offers and pricing in ads must match what customers are charged.
  • Lawyers follow the Law Society of BC’s marketing rules, and health professionals follow their college’s advertising standards.
  • Housing, employment and financial ads must be declared as a Meta Special Ad Category in Canada, which removes age, gender and postal-code targeting.
  • Follow-up emails and texts to Facebook leads fall under Canada’s anti-spam law (CASL). A quote request gives implied consent for a limited time only.

General guidance, not legal advice. Your regulator’s current rules always apply.

Facebook ads for Vancouver industries

Industry-specific Facebook ad plans for the businesses we see most in Vancouver:

All Facebook ad guides by industry

Facebook ads in Vancouver: FAQ

Are Facebook ads worth it in Vancouver?

Yes, especially because Google Ads costs are high. Facebook reaches the same local customers through a different auction.

What seasonal Facebook ads work in Vancouver?

Rain-season roofing, gutters and drainage in the fall and winter, and painting, landscaping and heat pumps in spring and summer.

When should Vancouver roofers run Facebook ads?

From September, before the rainy season, with inspection offers aimed at neighbourhoods with older roofs.

Should Vancouver Facebook ads target all of Metro Vancouver?

Only where you serve customers profitably. Travel time makes each area its own market.

Do you manage Google Ads in Vancouver too?

Yes. We run Google Ads, Local Services Ads and Facebook ads for Vancouver businesses, and plan them together so budgets go where leads cost least.

Facebook ads in other cities

More about our Facebook and Instagram ads management.

Get more Vancouver leads from Facebook and Instagram

We review your Google Ads account, find where budget is being wasted, and send you a prioritized list of fixes. Free, with no contract or obligation.

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