Facebook Ads Agency in Burnaby, BC

Why Facebook and Instagram ads work in Burnaby

Google clicks in Burnaby cost close to Vancouver prices. Facebook and Instagram reach Burnaby residents through a separate auction, and let you speak to its large Chinese, Korean and Filipino communities, and to strata owners, with tailored ads.

What works in Burnaby

Strata and condo offers

Cleaning, painting and repair offers for Metrotown and Brentwood towers.

Language ad sets

Mandarin, Cantonese, Korean and Tagalog ads where you can serve customers in them.

Rain-season offers

Roofing, gutter and drainage offers from September.

Languages in Burnaby

English, with large Mandarin, Cantonese, Korean, Tagalog and Punjabi-speaking communities.

Facebook ads in Burnaby at a glance

Population	249,125 (2021 Census, city)
Province	British Columbia (BC)
Region	Metro Vancouver
Postal codes	Start with V5A to V5J (plus V3N)
Time zone	Pacific Time
Ad languages	English, plus multilingual options
Ad competition	Very high (our assessment)
Busiest periods	August · September · October–March
Nearby areas	Vancouver, New Westminster, Coquitlam, Richmond, North Vancouver

Population: Statistics Canada, 2021 Census. Competition level is our assessment of how many advertisers bid on local service searches.

Inside Ads Manager

How we set up Facebook ads for Burnaby businesses

Campaigns

Campaigns by area and offer

We target Burnaby postal areas and keep Vancouver and New Westminster in separate ad sets.

Ads ManagerExample account

CampaignsAd setsAds

Off / OnCampaignDeliveryObjectiveBudgetResults

Leads – Burnaby – Condo deep cleaning Active Leads Daily: $30.00 Instant form leads

Leads – Brentwood & Burnaby Heights Active Leads Daily: $15.00 Instant form leads

Retargeting – Burnaby site visitors Active Leads Daily: $10.00 Website leads

Example Burnaby account. Budgets are illustrative.

Audience

Targeting Burnaby neighbourhoods

We cover the areas you serve, such as:

Metrotown
Brentwood
Burnaby Heights
Edmonds
Highgate
Burnaby Mountain (SFU)
Capitol Hill
Lougheed

Ads ManagerExample account

CampaignAd setAd

Conversion locationInstant forms

LocationsBurnaby, BC + selected areas

Age25 – 65+

Advantage+ audience On

LanguagesAll languages

PlacementsAdvantage+ placements (Facebook, Instagram, Messenger)

Example ad set. Targeting stays broad inside your service area, and the creative does the rest.

Lead form

Lead forms that bring real Burnaby customers

A postal code question keeps out-of-area leads away, and a review step cuts accidental submissions.

Your Business

Condo deep cleaning

Answer 3 quick questions. We reply within one business day.

What do you need help with?

Postal code

When do you need it done?

Contact information

Full namePrefilled from profile

Phone numberPrefilled from profile

Review

By submitting, you agree to be contacted about your request. Privacy policy.

Example Instant Form. A “review” step and qualifying questions filter out accidental submissions.

Costs & budget

Facebook ad costs and budget in Burnaby

Google clicks in Burnaby are among the most expensive in Canada, so Facebook and Instagram often lower the blended cost per lead. Meta charges mostly per impression, so your cost per lead depends on the creative, the offer and the lead form as much as on the city.

Start with your numbers

We set a target cost per lead from your job value and close rate, then give each Burnaby ad set enough budget to collect leads every week.

Few ad sets, not many

Meta learns faster with fewer, broader ad sets. In Burnaby we usually run one prospecting ad set per offer and one retargeting ad set.

Refresh creative often

The same audience in Burnaby sees your ads repeatedly. New photos and videos every few weeks keep costs from creeping up.

Ad sets we build for Burnaby

Ad set	Audience	Purpose
Prospecting – English	Adults in your Burnaby service area	New leads from your main offer
Prospecting – Mandarin	Adults in your Burnaby service area, Mandarin language	New leads from your main offer
Prospecting – Cantonese	Adults in your Burnaby service area, Cantonese language	New leads from your main offer
Retargeting	Website visitors and video viewers, last 30 days	Bring back people who didn’t book
Past customers	Your customer list (excluded from prospecting)	Repeat work, reviews and referrals

Facebook vs. Google in Burnaby

	Facebook & Instagram	Google Ads
Reaches	Burnaby residents before they search	People searching in Burnaby now
Competition	Separate auction, based on creative	Very high in Burnaby
Best for	Planned, seasonal and visual services	Urgent and high-intent services

See our Google Ads plan for Burnaby.

Local calendar

When to run Facebook ads in Burnaby

Facebook reaches people before they search, so Burnaby campaigns should launch ahead of these moments, not during them.

When	What’s happening	What we change in your ads
August	Late summer	Late summer. Exterior and cooling work winding down; start fall offers.
September	SFU term start	Students return to Burnaby Mountain. Moving and cleaning demand rises.
October–March	Rainy season	Roofing, gutter and drainage campaigns at full budget.

Seasons

When Burnaby customers are ready

Mild, wet winters drive roofing, gutter and drainage work, while summer brings cooling and heat pump demand.

Competition

Standing out in Burnaby

Very high, close to Vancouver. Focus on the services and areas with the best job values.

British Columbia rules

Facebook advertising rules in Burnaby

Facebook and Instagram ads in Burnaby have to follow Meta’s policies and British Columbia’s rules. We check both before any ad goes live.

Electrical and gas contractors are licensed by Technical Safety BC, and residential builders by BC Housing’s licensing service.
BC’s Personal Information Protection Act (PIPA) covers how private businesses collect and use personal data, including lead forms and tracking.
Consumer Protection BC oversees consumer contracts and some licensed industries, so offers and pricing in ads must match what customers are charged.
Lawyers follow the Law Society of BC’s marketing rules, and health professionals follow their college’s advertising standards.
Housing, employment and financial ads must be declared as a Meta Special Ad Category in Canada, which removes age, gender and postal-code targeting.
Follow-up emails and texts to Facebook leads fall under Canada’s anti-spam law (CASL). A quote request gives implied consent for a limited time only.

General guidance, not legal advice. Your regulator’s current rules always apply.

Facebook ads for Burnaby industries

Industry-specific Facebook ad plans for the businesses we see most in Burnaby:

All Facebook ad guides by industry

Home services

Construction & excavation

Health & wellness

Legal & immigration

Professional & auto

Facebook ads in Burnaby: FAQ

Are Facebook ads worth it in Burnaby?

Yes, especially because Google Ads costs are high. Facebook reaches the same residents at a lower cost per lead.

Can I target Burnaby condo owners on Facebook?

Yes, by targeting tower-dense areas and using condo-specific creative and offers.

What Facebook ads work for Burnaby condo owners?

Deep cleaning, suite refresh, painting and repair offers aimed at tower-dense areas.

Should Burnaby Facebook ads run in several languages?

Yes, where you can serve customers in those languages. Burnaby is very diverse.

Do you manage Google Ads in Burnaby too?

Yes. We run Google Ads, Local Services Ads and Facebook ads for Burnaby businesses, and plan them together so budgets go where leads cost least.

Facebook ads agency in Burnaby