Marketing agency in Burnaby
Updated · By the PPC Pros Canada team
A marketing plan built for Burnaby
Burnaby shares Vancouver’s high costs, so the mix keeps Google Search tightly focused, adds Local Services Ads for trades, and uses Facebook and Instagram, including multilingual and strata-focused ads, to lower the blended cost per lead.
Focused Google Search
Burnaby-only targeting on the highest-value services.
Facebook and Instagram
Condo, strata and multilingual ad sets.
Local Services Ads
Verified calls ranked on proximity and reviews.
The Burnaby market
Burnaby shares Vancouver’s high costs and high job values. Its dense condo towers and diverse communities reward precise targeting, strata-focused offers and multilingual ads.
Burnaby shares Metro Vancouver’s auction, so legal, real estate, renovation and dental clicks are close to Vancouver prices.
Marketing in Burnaby at a glance
| Population | 249,125 (2021 Census, city) |
|---|---|
| Province | British Columbia (BC) |
| Region | Metro Vancouver |
| Postal codes | Start with V5A to V5J (plus V3N) |
| Time zone | Pacific Time |
| Ad languages | English, plus multilingual options |
| Ad competition | Very high (our assessment) |
| Busiest periods | August · September · October–March |
| Nearby areas | Vancouver, New Westminster, Coquitlam, Richmond, North Vancouver |
Population: Statistics Canada, 2021 Census. Competition level is our assessment of how many advertisers bid on local service searches.
Choosing channels for Burnaby
Burnaby is slightly less expensive than Vancouver on Google, and its high density means a small area can produce many leads. Google Search and Local Services Ads handle urgent work, while Meta ads reach condo owners and language communities with planned offers.
We plan Burnaby alongside Vancouver and New Westminster but measure each separately, so you can see which area produces the cheapest booked jobs.
Density advantage
A compact area can produce strong lead volume.
Language campaigns
Chinese and Korean campaigns on Google and Meta.
Area-level results
Burnaby tracked apart from Vancouver.
Your business across Google, Maps and Facebook in Burnaby
Examples of how one Burnaby business shows up on each platform.
Google Search ad
Your Burnaby Business
yourbusiness.ca › burnaby
Trusted Burnaby Pros | Free Quotes, Fast Booking | Serving Brentwood
Local, licensed and insured. Serving Burnaby and nearby areas. Call now or book online for a written quote.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More cleaning companies in Burnaby ›
Facebook & Instagram ad
Your Business
Sponsored ·
Condo owners in Metrotown and Brentwood: book a deep clean or suite refresh this month, with the same insured team each visit.
What each channel does for a Burnaby business
| Channel | Its job | In Burnaby |
|---|---|---|
| Google Search ads | Urgent and high-intent searches | Very high competition in Burnaby |
| Local Services Ads | Verified pay-per-lead calls for trades | Ranked by distance, reviews and response time |
| Facebook & Instagram | Planned, seasonal and visual offers | Local creative for Metrotown and Brentwood |
| Microsoft Ads (Bing) | Extra searches at a lower cost | Imported from Google once it’s profitable |
| Google Business Profile | Maps results and reviews | Your Burnaby address, hours, photos and reviews |
A starting budget split for Burnaby
Burnaby budgets should focus on the highest-value services and areas first, with Facebook and Local Services Ads added to lower the blended cost per lead.
After the first month, budget moves to whichever channel produces the cheapest booked jobs in Burnaby.
- Google Search ads 45%
Captures people searching for your service in Burnaby right now. Kept tightly focused because clicks are expensive here.
- Local Services Ads 20%
Pay-per-lead calls for eligible trades, ranked on distance to the customer, reviews and responsiveness in Burnaby.
- Facebook & Instagram 35%
Reaches Burnaby residents before they search, with local creative and retargeting.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
Our first 90 days with a Burnaby business
Audit & tracking
Days 1–14. Calls, forms and bookings tracked across Google, Meta and your CRM. Google Business Profile checked for your Burnaby address and hours.
Launch
Days 15–30. Google Search for your best services in Burnaby, Local Services Ads where eligible, and one Facebook and Instagram offer with real creative.
Optimize
Days 31–60. Weekly search-term and creative reviews, negative keywords, and budget moved toward the areas of Burnaby that book the most jobs.
Scale
Days 61–90. More services, Vancouver and New Westminster if you serve them, retargeting and Microsoft Ads once cost per lead is stable.
Comparing channels on booked Burnaby jobs
Calls, forms and bookings from Google Ads, Local Services Ads and Meta are tracked by source and checked against your CRM, so budget moves each month to the channel winning Burnaby customers most cheaply.
A marketing calendar for Burnaby
Dates and seasons that move demand in Burnaby, and how we adjust Google and Facebook campaigns around them.
| When | What’s happening | What we change across channels |
|---|---|---|
| August | Late summer | Late summer. Exterior and cooling work winding down; start fall offers. |
| September | SFU term start | Students return to Burnaby Mountain. Moving and cleaning demand rises. |
| October–March | Rainy season | Roofing, gutter and drainage campaigns at full budget. |
Demand in Burnaby
Mild, wet winters drive roofing, gutter and drainage work, while summer brings cooling and heat pump demand.
Competition in Burnaby
Very high, close to Vancouver. Focus on the services and areas with the best job values.
Marketing rules for Burnaby businesses
Every channel, from Google Ads to Facebook and your landing pages, has to follow British Columbia’s licensing, language and privacy rules.
- Electrical and gas contractors are licensed by Technical Safety BC, and residential builders by BC Housing’s licensing service.
- BC’s Personal Information Protection Act (PIPA) covers how private businesses collect and use personal data, including lead forms and tracking.
- Consumer Protection BC oversees consumer contracts and some licensed industries, so offers and pricing in ads must match what customers are charged.
- Lawyers follow the Law Society of BC’s marketing rules, and health professionals follow their college’s advertising standards.
- Follow-up emails and texts to new leads fall under Canada’s anti-spam law (CASL), whichever channel the lead came from.
General guidance, not legal advice. Your regulator’s current rules always apply.
Marketing plans for Burnaby industries
- Marketing for cleaning companies
- Marketing for real estate lawyers
- Marketing for immigration consultants
- Marketing for dentists
- Marketing for renovation contractors
- Marketing for window & door companies
See every industry we cover on the industries page.
Channel pages for Burnaby
Marketing in Burnaby: FAQ
How can Burnaby businesses lower their cost per lead?
Focus Google Search on the best services, add Local Services Ads, and use Facebook and Instagram for condo and multilingual audiences.
What is the best marketing mix for Burnaby?
Focused Google Search, Local Services Ads for trades, and Facebook for condo and multilingual audiences.
Should Burnaby businesses also target Vancouver?
Only if they serve it, as a separate campaign, because Vancouver costs even more.
Do you work with Burnaby businesses in person?
We work remotely by video call, email and shared dashboards, with campaigns targeted to your exact service area in Metro Vancouver.
What does a Burnaby marketing agency cost?
You pay ad spend directly to Google and Meta, plus a management fee. We size the ad budget from Burnaby search and audience data before you commit.
Marketing agency in other cities
- Marketing agency Toronto
- Marketing agency Mississauga
- Marketing agency Brampton
- Marketing agency Hamilton
- Marketing agency Ottawa
- Marketing agency Montreal
- Marketing agency Vancouver
- Marketing agency Surrey
- Marketing agency Calgary
- Marketing agency Edmonton
- Marketing agency Winnipeg
- Marketing agency Halifax
- Marketing agency North York
- Marketing agency Vaughan
- Marketing agency Ajax
- Marketing agency Oshawa
- Marketing agency Peterborough
- Marketing agency Kitchener
- Marketing agency Waterloo
- Marketing agency London
- Marketing agency Langley
- Marketing agency Victoria
Get a marketing plan for your Burnaby business
We review your Google Ads account, find where budget is being wasted, and send you a prioritized list of fixes. Free, with no contract or obligation.