Marketing agency in Montreal
Updated · By the PPC Pros Canada team
A marketing plan built for Montreal
Montreal marketing starts in French. Google Search, Facebook and Instagram all need Quebec French ads and landing pages, and the calendar is built around July 1 moving day, the December 1 winter tire deadline and a long winter.
French-first Google Search
French keywords and ads written for Quebec, with English campaigns where relevant.
Facebook and Instagram
Strong for moving, cleaning, renovation and seasonal offers, built months ahead of peak dates.
Local Services Ads
Verified calls for eligible trades, with a French-language profile.
The Montreal market
Montreal is a French-first market where most customers search in French. Quebec’s Charter of the French Language requires commercial advertising to be available in French, so French campaigns and landing pages are both a legal requirement and the biggest performance opportunity.
Montreal costs are often lower than Toronto in English, but French-language competition is strong in home services, legal and real estate.
Marketing in Montreal at a glance
| Population | 1,762,949 (2021 Census, city) |
|---|---|
| Province | Quebec (QC) |
| Region | Greater Montreal |
| Postal codes | Start with H |
| Time zone | Eastern Time |
| Ad languages | French (required) + English |
| Ad competition | High (our assessment) |
| Busiest periods | January–June · June · Late June–July |
| Nearby areas | Laval, Longueuil, Brossard, Terrebonne, West Island |
Population: Statistics Canada, 2021 Census. Competition level is our assessment of how many advertisers bid on local service searches.
The right channel mix for Montreal
Montreal Google Ads costs are often lower than Toronto’s for the same service, especially in French, which makes Google Search a strong core channel. Facebook and Instagram add reach for planned and seasonal work, and Local Services Ads are available for many trades. Every channel must meet Quebec’s French-language and privacy rules, which we build into the plan.
Contractors must show their RBQ licence number on all advertising, including ads and websites. The calendar also differs from the rest of Canada, with moving day on July 1, the construction holiday in late July and early August, and a long snow season. Budgets follow that calendar rather than an Ontario one.
RBQ on every ad
Licensed contractors must show their RBQ number in ads and on landing pages.
Construction holiday
Many trades pause in the last two weeks of July. Budgets and scheduling should reflect it.
French and English budgets
Separate budgets show which language brings cheaper booked jobs.
Your business across Google, Maps and Facebook in Montreal
Examples of how one Montreal business shows up on each platform.
Google Search ad
Your Montreal Business
yourbusiness.ca › montreal
Experts à Montreal | Soumission gratuite | Service à Rosemont
Entreprise locale, assurée et certifiée. Service à Montreal et environs. Appelez ou réservez en ligne pour une soumission écrite.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More moving companies in Montreal ›
Facebook & Instagram ad
Your Business
Sponsored ·
Déménagement le 1er juillet? Les meilleures dates partent vite. Obtenez une soumission gratuite par vidéo et une équipe qui protège vos meubles.
What each channel does for a Montreal business
| Channel | Its job | In Montreal |
|---|---|---|
| Google Search ads | Urgent and high-intent searches | High competition in Montreal |
| Local Services Ads | Verified pay-per-lead calls for trades | Ranked by distance, reviews and response time |
| Facebook & Instagram | Planned, seasonal and visual offers | Local creative for Plateau-Mont-Royal and Rosemont |
| Microsoft Ads (Bing) | Extra searches at a lower cost | Imported from Google once it’s profitable |
| Google Business Profile | Maps results and reviews | Your Montreal address, hours, photos and reviews |
A starting budget split for Montreal
Montreal budgets should be French-first, with English campaigns sized to the share of English-speaking customers you actually serve. Moving-season budgets need to be planned months ahead of July 1.
After the first month, budget moves to whichever channel produces the cheapest booked jobs in Montreal.
- Google Search ads 50%
Captures people searching for your service in Montreal right now. Focused on your best services and areas first.
- Local Services Ads 20%
Pay-per-lead calls for eligible trades, ranked on distance to the customer, reviews and responsiveness in Montreal.
- Facebook & Instagram 30%
Reaches Montreal residents before they search, with local creative in Quebec French and retargeting.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
Our first 90 days with a Montreal business
Audit & tracking
Days 1–14. Calls, forms and bookings tracked across Google, Meta and your CRM. Google Business Profile checked for your Montreal address and hours.
Launch
Days 15–30. Google Search for your best services in Montreal, Local Services Ads where eligible, and one Facebook and Instagram offer with real creative.
Optimize
Days 31–60. Weekly search-term and creative reviews, negative keywords, and budget moved toward the areas of Montreal that book the most jobs.
Scale
Days 61–90. More services, Laval and Longueuil if you serve them, retargeting and Microsoft Ads once cost per lead is stable.
Comparing channels on booked Montreal jobs
Calls, forms and bookings from Google Ads, Local Services Ads and Meta are tracked by source and checked against your CRM, so budget moves each month to the channel winning Montreal customers most cheaply.
A marketing calendar for Montreal
Dates and seasons that move demand in Montreal, and how we adjust Google and Facebook campaigns around them.
| When | What’s happening | What we change across channels |
|---|---|---|
| January–June | Moving season build-up | Leases end around July 1. Movers, cleaners, painters and junk removal should advertise from winter onwards. |
| June | Canadian Grand Prix | Downtown is packed. Hospitality and downtown services see visitor demand; home services are unaffected. |
| Late June–July | Montreal International Jazz Festival | Peak summer. Exterior projects should be at full budget, with fall offers prepared. |
| December 1 | Winter tire deadline | Quebec requires winter tires from December 1. Auto shops should push changeover bookings from October. |
Demand in Montreal
Long winters bring heating and snow removal demand, and July 1 (moving day) creates the biggest single day of demand for movers and cleaners in Canada.
Competition in Montreal
French and English searches have different competitors and costs. Many English-only advertisers miss French demand entirely.
Marketing rules for Montreal businesses
Every channel, from Google Ads to Facebook and your landing pages, has to follow Quebec’s licensing, language and privacy rules.
- Commercial advertising must be available in French under the Charter of the French Language (strengthened by Bill 96), including ads, landing pages and lead forms.
- Licensed contractors must show their RBQ licence number (format: RBQ licence XXXX-XXXX-XX) on all advertising, including websites and social media.
- Quebec’s Law 25 requires consent before using tracking technology that can identify people, so tracking and remarketing need a proper consent banner.
- Quebec’s Consumer Protection Act prohibits commercial advertising aimed at children under 13.
- Follow-up emails and texts to new leads fall under Canada’s anti-spam law (CASL), whichever channel the lead came from.
General guidance, not legal advice. Your regulator’s current rules always apply.
Marketing plans for Montreal industries
- Marketing for moving companies
- Marketing for pest control companies
- Marketing for plumbers
- Marketing for dentists
- Marketing for med spas & aesthetic clinics
See every industry we cover on the industries page.
Channel pages for Montreal
Marketing in Montreal: FAQ
Does marketing in Montreal have to be in French?
Commercial advertising in Quebec must be available in French, and French ads also perform better with most Montreal customers.
What is the best marketing mix for Montreal businesses?
French-first Google Search, Facebook and Instagram built around Montreal’s calendar, and Local Services Ads with a French profile for eligible trades.
Should Montreal businesses advertise in English too?
Yes, where you serve English-speaking customers, as long as French versions are also available.
Do you work with Montreal businesses in person?
We work remotely by video call, email and shared dashboards, with campaigns targeted to your exact service area in Greater Montreal.
What does a Montreal marketing agency cost?
You pay ad spend directly to Google and Meta, plus a management fee. We size the ad budget from Montreal search and audience data before you commit.
Marketing agency in other cities
- Marketing agency Toronto
- Marketing agency Mississauga
- Marketing agency Brampton
- Marketing agency Hamilton
- Marketing agency Ottawa
- Marketing agency Vancouver
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- Marketing agency Calgary
- Marketing agency Edmonton
- Marketing agency Winnipeg
- Marketing agency Halifax
- Marketing agency North York
- Marketing agency Vaughan
- Marketing agency Ajax
- Marketing agency Oshawa
- Marketing agency Peterborough
- Marketing agency Kitchener
- Marketing agency Waterloo
- Marketing agency London
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- Marketing agency Langley
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