Marketing agency for med spas & aesthetic clinics
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for med spas & aesthetic clinics
Med spas sell visual, considered treatments, so Facebook and Instagram usually carry more of the budget than in other industries. Google Search captures people researching specific treatments, and retargeting connects the two.
Google Search ads
Treatment-specific campaigns (laser hair removal, fillers consultation, skin treatments) with compliant wording.
Local Services Ads
Med spa categories are generally not available for LSA in Canada.
Facebook & Instagram ads
The main channel: injector introductions, treatment explainers, seasonal packages and retargeting.
Everything else
Instagram organic content and email for repeat treatments.
The right channel mix for med spas
Med spa clients often discover treatments on Instagram, research them on Google, read reviews and book a consultation. Meta builds interest and trust, Google Search captures people researching specific treatments, and follow-up converts consultations into booked appointments.
The most profitable med spas turn first-time clients into regulars. Memberships, treatment plans and reminders drive repeat visits and lifetime value.
Discover on Instagram
Meta sparks interest in treatments.
Research on Google
Search captures treatment-specific intent.
Repeat visits
Plans and reminders build lifetime value.
Your med spa business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › med-spa › laser
Laser Hair Removal | Free Consultation | Medical Team, Modern Clinic
Laser, skin and aesthetic treatments by trained professionals. Book a free consultation and a personalized plan.
Google Maps & profile
Med spa categories are generally not available for LSA in Canada. Your Google Business Profile, reviews and photos carry the Maps results instead.
Facebook & Instagram ad
Your Business
Sponsored ·
Not sure which treatment is right for you? Book a free consultation with our nurse injector. We explain options, results and pricing before any treatment.
How to split a med spa marketing budget
Our suggested starting point for med spas & aesthetic clinics. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 45%
Treatment-specific campaigns (laser hair removal, fillers consultation, skin treatments) with compliant wording.
- Local Services Ads 0%
Med spa categories are generally not available for LSA in Canada.
- Facebook & Instagram 55%
The main channel: injector introductions, treatment explainers, seasonal packages and retargeting.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for med spas & aesthetic clinics
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for med spas & aesthetic clinics in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Jan–Mar | High | New-year treatment plans. Laser season begins. | Laser hair removal package |
| Apr–Jun | Peak | Pre-summer body and skin treatments. | Retargeting and booking offers |
| Jul–Sep | Steady | Maintenance, and fall laser planning. | Free consultation with a nurse injector |
| Oct–Dec | Peak | Laser season, holiday events and gift cards. | Retargeting and booking offers |
Marketing for med spas & aesthetic clinics: FAQ
Should med spas spend more on Instagram or Google?
Often slightly more on Instagram and Facebook, because treatments are visual and repeat. Google Search still captures high-intent treatment searches.
Channel guides for med spas & aesthetic clinics
- Google Ads for med spas & aesthetic clinics
- Facebook ads for med spas & aesthetic clinics
- Local Services Ads
- Google Ads management
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