Marketing agency for dentists
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for dentists
Dental clinics need a steady flow of new patients and a few high-value treatment cases. Google Search captures emergency and treatment searches, Facebook and Instagram introduce the clinic to local residents, and Local Services Ads add bookings where dental categories are open.
Google Search ads
Emergency dentist, new patient and treatment campaigns (implants, Invisalign), within your regulator’s advertising rules.
Local Services Ads
Available for dental categories in some Canadian markets; worth testing where open.
Facebook & Instagram ads
New-patient offers, clinic tours and treatment consultations for people nearby.
Everything else
Google Business Profile reviews and booking links, which drive most “dentist near me” results.
Planning marketing for a dental clinic
A new dental patient can be worth thousands of dollars over many years, which justifies investing in acquisition. Google Search and Maps bring patients looking for a dentist now, Meta builds familiarity with the local community, and reviews heavily influence the final choice.
Treatment marketing is a separate stream with longer decisions. Implant and aligner patients often consult more than one clinic, so follow-up and retargeting matter.
Lifetime value
New patients justify higher acquisition costs.
Reviews
Patient reviews drive local choice.
Treatment follow-up
Consultations followed up over weeks.
Your dental business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › dentist › new-patients
Accepting New Patients | Emergency Appointments Today | Direct Billing Available
Family and emergency dentistry near you. Evening and weekend appointments. We accept the Canadian Dental Care Plan.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More dentists in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
New to the neighbourhood? Our clinic is accepting new patients, with evening and Saturday appointments and direct billing to most insurance plans.
How to split a dental marketing budget
Our suggested starting point for dentists. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 55%
Emergency dentist, new patient and treatment campaigns (implants, Invisalign), within your regulator’s advertising rules.
- Local Services Ads 10%
Available for dental categories in some Canadian markets; worth testing where open.
- Facebook & Instagram 35%
New-patient offers, clinic tours and treatment consultations for people nearby.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for dentists
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for dentists in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Jan–Feb | High | New benefit year. New-patient and cleaning bookings. | Free Invisalign or implant consultation |
| Mar–Jun | Steady | Treatment consultations (implants, Invisalign). | Evening and Saturday appointments |
| Jul–Aug | Steady | Back-to-school checkups for kids. | New patient exam and cleaning |
| Oct–Dec | Peak | Patients use remaining benefits before year-end. | Retargeting and booking offers |
Marketing for dentists: FAQ
What is the best marketing for dental clinics in Canada?
Google Search for emergency and treatment searches, Facebook and Instagram for new patients nearby, all within your provincial regulator’s advertising rules.
Channel guides for dentists
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