Marketing agency for moving companies
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for moving companies
Moves are planned weeks ahead, and people compare several movers. Facebook and Instagram get you on the shortlist early, Google Search wins the comparison, and Local Services Ads add pay-per-lead calls where movers are an LSA category.
Google Search ads
Captures “movers near me”, long-distance and specific move searches, with budgets rising toward month-end and July 1 in Quebec.
Local Services Ads
Pay-per-lead calls from people ready to book, with verification of your licences and insurance.
Facebook & Instagram ads
Reaches people two to three months before their move and retargets quote-page visitors.
Everything else
Referral partnerships with realtors and property managers, supported by a simple partner landing page.
Planning marketing for a moving company
Moving customers usually get several quotes and decide one to four weeks before their date. Meta reaches them early, Google Search captures them while comparing, and retargeting keeps you in view until they book. Reviews carry unusual weight because the fear of damage or hidden fees is common.
Demand is strongly seasonal, with summer and month-ends much busier than winter. Budgets should rise in spring and summer and fall back in winter, with extra spend before July 1 in Quebec.
Several quotes
Retargeting keeps you visible while customers compare.
Reviews matter most
Trust in handling belongings drives the final choice.
Summer peak
Budgets follow the moving season.
Your moving business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › movers › local
Licensed & Insured Movers | Free Moving Estimate | Book Your Move Date Today
Professional local and long-distance movers. Clear hourly or flat rates, no surprise fees, and careful crews.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More moving companies in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
Moving this summer? Month-end and July 1 dates book up first. Get a free video estimate, a written quote and a crew that wraps and protects every piece.
How to split a moving marketing budget
Our suggested starting point for moving companies. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 45%
Captures “movers near me”, long-distance and specific move searches, with budgets rising toward month-end and July 1 in Quebec.
- Local Services Ads 20%
Pay-per-lead calls from people ready to book, with verification of your licences and insurance.
- Facebook & Instagram 35%
Reaches people two to three months before their move and retargets quote-page visitors.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for moving companies
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for moving companies in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| May–Aug | Peak | Highest demand. Book ahead and raise bids near month-end. | Retargeting and booking offers |
| July 1 (Quebec) | Peak | Quebec’s moving day. Start French campaigns weeks early. | Retargeting and booking offers |
| Sep–Oct | Steady | Student and fall moves. Target month-end dates. | Free in-home or video estimate |
| Nov–Apr | Low | Winter discounts and long-distance campaigns. | Build demand: free in-home or video estimate |
Marketing for moving companies: FAQ
What marketing works best for moving companies?
Early Facebook ads to get on the shortlist, Google Search to win the comparison, and fast quoting so leads don’t go cold.
Channel guides for moving companies
- Google Ads for moving companies
- Facebook ads for moving companies
- Local Services Ads
- Google Ads management
Marketing agency by city
- Marketing agency Toronto
- Marketing agency Mississauga
- Marketing agency Brampton
- Marketing agency Hamilton
- Marketing agency Ottawa
- Marketing agency Montreal
- Marketing agency Vancouver
- Marketing agency Surrey
- Marketing agency Calgary
- Marketing agency Edmonton
- Marketing agency Winnipeg
- Marketing agency Halifax
- Marketing agency North York
- Marketing agency Vaughan
- Marketing agency Ajax
- Marketing agency Oshawa
- Marketing agency Peterborough
- Marketing agency Kitchener
- Marketing agency Waterloo
- Marketing agency London
- Marketing agency Burnaby
- Marketing agency Langley
- Marketing agency Victoria
Marketing for other home services
- Landscaping Companies
- Snow Removal Companies
- Junk Removal Companies
- Pest Control Companies
- Plumbers
- HVAC Companies
- Roofing Companies
- Electricians
- Cleaning Companies
- Garage Door Companies
- Painting Companies
- Renovation Contractors
- Towing Companies
- Pressure Washing Companies
- Christmas Light Installers
- Window & Door Companies
Get a marketing plan for your moving business
We review your Google Ads account, find where budget is being wasted, and send you a prioritized list of fixes. Free, with no contract or obligation.