Marketing agency for pest control companies
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for pest control companies
Pest control mixes urgent jobs and recurring plans. Google Search and Local Services Ads handle urgent infestations, while Facebook and Instagram sell seasonal and year-round prevention plans that raise the value of every customer.
Google Search ads
Captures urgent searches by pest type: bed bugs, mice, wasps and cockroaches.
Local Services Ads
Pay-per-lead calls for urgent jobs in markets where pest control is an LSA category.
Facebook & Instagram ads
Sells prevention plans and seasonal treatments, and offers plan upgrades to one-time customers.
Everything else
Email and text reminders to past customers before each season.
How pest control customers choose a company
Pest problems are urgent, so most customers search, call and book the same day. Google Search and Local Services Ads carry the bulk of new customers, and fast phone answering is essential. Meta works better for prevention plans and seasonal reminders than for emergencies.
The most profitable pest control businesses convert one-time jobs into recurring plans. A follow-up offer by email, text or Meta retargeting after the first treatment can double the value of each customer.
Urgent on Google
Same-day needs are captured by Search and LSA.
Prevention on Meta
Seasonal plans sold before the problem starts.
Recurring plans
One-time customers offered ongoing protection.
Your pest control business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › pest-control › mice
Licensed Pest Control Pros | Same-Day Mice Treatments | Discreet, Unmarked Service
Fast, safe treatment for mice, rats, bed bugs and insects. Licensed technicians and follow-up visits included.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More pest control companies in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
Mice start moving indoors when it gets cold. Book a fall rodent-proofing inspection: we seal entry points and set up a plan so you don’t hear scratching in the walls this winter.
How to split a pest control marketing budget
Our suggested starting point for pest control companies. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 50%
Captures urgent searches by pest type: bed bugs, mice, wasps and cockroaches.
- Local Services Ads 25%
Pay-per-lead calls for urgent jobs in markets where pest control is an LSA category.
- Facebook & Instagram 25%
Sells prevention plans and seasonal treatments, and offers plan upgrades to one-time customers.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for pest control companies
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for pest control companies in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Mar–May | High | Ants and spring rodent activity. | Fall rodent-proofing inspection |
| Jun–Aug | Peak | Wasps, ants and insects. Emergency ads. | Retargeting and booking offers |
| Sep–Nov | Peak | Mice and rats move indoors. Raise rodent budgets. | Retargeting and booking offers |
| Dec–Feb | Steady | Bed bugs, cockroaches and recurring plans. | Fall rodent-proofing inspection |
Marketing for pest control companies: FAQ
How should pest control companies use Google and Facebook together?
Google and LSA for urgent infestations; Facebook for prevention plans and seasonal treatments.
Channel guides for pest control companies
- Google Ads for pest control companies
- Facebook ads for pest control companies
- Local Services Ads
- Google Ads management
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