Marketing agency for electricians
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for electricians
Electricians get two kinds of work: urgent repairs and planned upgrades. Google Search and Local Services Ads catch the urgent calls, and Facebook and Instagram are well suited to planned work like EV chargers, panel upgrades and pot lights.
Google Search ads
Emergency electrician, panel upgrade and EV charger campaigns, split by job value.
Local Services Ads
A core LSA category across Canada, with licence verification.
Facebook & Instagram ads
EV charger and upgrade offers, and trade partnership ads aimed at renovation contractors.
Everything else
Microsoft Ads for commercial and B2B electrical searches.
Planning marketing for electricians
Electricians get urgent calls from Search and Local Services Ads, and planned project leads from Search, Meta and referrals from contractors and real estate agents. Because job values vary so widely, tracking revenue by channel matters more than lead counts.
Partnerships with renovation contractors, builders and home inspectors can bring steady project work. A small B2B campaign or direct outreach alongside consumer ads often delivers some of the best-value leads.
Revenue by channel
Small jobs and projects tracked separately.
Trade partnerships
Contractors and inspectors as referral sources.
EV growth
Charger demand planned as its own stream.
Your electrical business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › electrician › ev-charger
Licensed Electrician | EV Charger Installation | Permits Handled for You
Panel upgrades, EV chargers, knob-and-tube replacement and repairs. Licensed, insured and permits pulled.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More electricians in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
Got a new EV? Charge at home overnight. We install Level 2 chargers, check whether your panel can handle it and take care of the permit and inspection.
How to split a electrical marketing budget
Our suggested starting point for electricians. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 55%
Emergency electrician, panel upgrade and EV charger campaigns, split by job value.
- Local Services Ads 30%
A core LSA category across Canada, with licence verification.
- Facebook & Instagram 15%
EV charger and upgrade offers, and trade partnership ads aimed at renovation contractors.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for electricians
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for electricians in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Mar–Jun | High | Renovation season and EV charger installs. | Panel upgrade assessment |
| Jul–Sep | Steady | Renovations and outdoor lighting. | Pot light installation package |
| Oct–Dec | High | Lighting, generators and pre-winter upgrades. | EV charger installation quote |
| Jan–Feb | Steady | Emergency calls and panel upgrades. | Panel upgrade assessment |
Marketing for electricians: FAQ
Should electricians use Facebook ads?
Yes, for planned upgrades such as EV chargers and panel upgrades. Keep most of the budget on Google Search and LSA for repairs.
Channel guides for electricians
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