Marketing agency for landscaping companies
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for landscaping companies
Landscaping has two businesses inside one: big design-build projects and recurring maintenance. Each channel does a different job. Facebook and Instagram start demand early with project photos, Google Search captures homeowners comparing quotes, and Local Services Ads, where available, add maintenance calls.
Google Search ads
Captures people searching for interlock, patios and lawn care in spring, with separate campaigns for projects and maintenance.
Local Services Ads
Pay-per-lead maintenance and lawn care calls in markets where the category is open.
Facebook & Instagram ads
Builds demand in January to March with project photos and early-booking offers, and retargets site visitors.
Everything else
YouTube project walk-throughs and a strong Google Business Profile with project photos support every other channel.
How landscaping customers choose a company
Design-build customers usually take weeks or months to decide. They see your work on Instagram or Facebook, check your Google reviews, visit your website several times and ask for two or three quotes. Maintenance customers decide in a day or two. A good plan supports both journeys: Meta to create demand for projects, Google Search to capture people ready to sign, and retargeting to stay visible while they compare.
Local Services Ads are not available for every landscaping service, so Google Search and Maps do most of the work at the bottom of the funnel. Reviews with photos of finished work are powerful here, and we encourage clients to ask every happy customer for one.
Meta builds demand
Project photos and videos create interest before people search.
Google closes
Search captures homeowners ready to request quotes.
Photo reviews
Reviews with project photos lift results on every channel.
Your landscaping business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › landscaping › interlock
Interlock & Patio Experts | Free On-Site Design Quote | Book Before Spring Fills Up
Local landscaping crew for patios, walkways and retaining walls. Photos of recent projects, written quotes and clear timelines.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More landscaping companies in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
Planning a new patio this year? Our design-build calendar for spring is filling. Book a free on-site design visit and see photos of projects in your neighbourhood.
How to split a landscaping marketing budget
Our suggested starting point for landscaping companies. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 55%
Captures people searching for interlock, patios and lawn care in spring, with separate campaigns for projects and maintenance.
- Local Services Ads 10%
Pay-per-lead maintenance and lawn care calls in markets where the category is open.
- Facebook & Instagram 35%
Builds demand in January to March with project photos and early-booking offers, and retargets site visitors.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for landscaping companies
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for landscaping companies in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Jan–Feb | High | Launch design-build campaigns while homeowners plan the season. | Early-booking discount on weekly lawn care |
| Mar–May | Peak | Full budget on quotes, cleanups and maintenance sign-ups. | Retargeting and booking offers |
| Jun–Sep | Steady | Shift budget to projects you can still fit in this season. | Free on-site design consultation for spring projects |
| Oct–Dec | Low | Fall cleanups, then pause or switch to snow removal. | Build demand: free on-site design consultation for spring projects |
Marketing for landscaping companies: FAQ
What is the best marketing mix for a landscaping company?
Google Search for quote requests, Facebook and Instagram for early-season demand and visuals, and Local Services Ads for maintenance where available.
Channel guides for landscaping companies
- Google Ads for landscaping companies
- Facebook ads for landscaping companies
- Local Services Ads
- Google Ads management
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