Marketing agency for window & door companies
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for window & door companies
Window and door sales are high value with a long decision period. Google Search captures homeowners comparing quotes, Facebook and Instagram keep you in front of them while they decide, and Local Services Ads add verified leads where window services are available.
Google Search ads
Replacement and installation campaigns, with strict negatives for cleaning, tinting and software searches.
Local Services Ads
Window services are available for Local Services Ads in some Canadian markets; worth testing where open.
Facebook & Instagram ads
Before-and-after home photos, energy-saving messages and long retargeting windows.
Everything else
Performance Max once signed contracts are tracked, and financing offers where available.
How homeowners choose a window company
Window buyers research for weeks, compare several quotes and look closely at warranties, installation quality and reviews. Meta creates early interest, Google Search captures active comparison, and retargeting and follow-up keep you in the running.
Because each job is large, tracking in-home estimates and signed contracts by channel is essential, not only form fills.
Long research
Retargeting and follow-up over weeks.
Estimates and contracts
Tracking beyond form fills.
Fall push
Drafty-window offers before winter.
Your window and door business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › windows › replacement
Window & Door Replacement | Free In-Home Consultation | Energy-Efficient Windows
Replacement windows and doors, installed by our own crews. Free in-home quote and clear written pricing.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More window & door companies in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
Drafty windows? See how new energy-efficient windows transformed homes in your area, and book a free in-home consultation with a written quote.
How to split a window and door marketing budget
Our suggested starting point for window & door companies. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 55%
Replacement and installation campaigns, with strict negatives for cleaning, tinting and software searches.
- Local Services Ads 10%
Window services are available for Local Services Ads in some Canadian markets; worth testing where open.
- Facebook & Instagram 35%
Before-and-after home photos, energy-saving messages and long retargeting windows.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for window & door companies
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for window & door companies in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Mar–May | Peak | Spring planning season. Full budget on consultations. | Retargeting and booking offers |
| Jun–Aug | Steady | Doors, patio doors and summer installs. | Financing options on whole-home replacements |
| Sep–Nov | High | Fall push before winter: drafts and energy savings. | Free in-home window consultation |
| Dec–Feb | Low | Winter installs and planning for spring. | Build demand: free in-home window consultation |
Marketing for window & door companies: FAQ
What is the best marketing for window and door companies?
Google Search for active comparison shoppers, Facebook and Instagram for visual retargeting, and offline conversion tracking so budget follows signed contracts.
Channel guides for window & door companies
- Google Ads for window & door companies
- Facebook ads for window & door companies
- Local Services Ads
- Google Ads management
Marketing agency by city
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Marketing for other home services
- Landscaping Companies
- Snow Removal Companies
- Junk Removal Companies
- Moving Companies
- Pest Control Companies
- Plumbers
- HVAC Companies
- Roofing Companies
- Electricians
- Cleaning Companies
- Garage Door Companies
- Painting Companies
- Renovation Contractors
- Towing Companies
- Pressure Washing Companies
- Christmas Light Installers
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