Facebook ads agency in Montreal

Updated · By the PPC Pros Canada team

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Example Facebook feed ad. The same ad runs on Instagram, and the form opens without leaving the app.

Why Facebook and Instagram ads work in Montreal

Montreal is Canada’s biggest French-language ad market. Facebook and Instagram are heavily used, and French creative written for Quebec, not translated from English, performs far better. Montreal’s calendar is also unique: July 1 moving day and the December 1 winter tire deadline create predictable demand peaks.

What works in Montreal

Quebec French first

Ads, forms and landing pages in Quebec French, with English versions where you serve anglophone customers.

July 1 moving day

Movers, cleaners, painters and junk removal can build demand months ahead of the biggest moving day in Canada.

Plex and condo owners

Duplex and triplex owners are a distinct audience for renovation, roofing and property services.

Languages in Montreal

French-majority, with a large English-speaking community and Arabic, Spanish and Italian speakers.

Facebook ads in Montreal at a glance

Population1,762,949 (2021 Census, city)
ProvinceQuebec (QC)
RegionGreater Montreal
Postal codesStart with H
Time zoneEastern Time
Ad languagesFrench (required) + English
Ad competitionHigh (our assessment)
Busiest periodsJanuary–June · June · Late June–July
Nearby areasLaval, Longueuil, Brossard, Terrebonne, West Island

Population: Statistics Canada, 2021 Census. Competition level is our assessment of how many advertisers bid on local service searches.

Inside Ads Manager

How we set up Facebook ads for Montreal businesses

Campaigns

Campaigns by area and offer

We target the island and the suburbs you serve (Laval, the South Shore), with French as the primary language and English ad sets where relevant.

Ads ManagerExample account
CampaignsAd setsAds
+ CreateLast 30 days
Off / OnCampaignDeliveryObjectiveBudgetResults
Leads – Montreal – Réservez votre date Active Leads Daily: $30.00 Instant form leads
Leads – Rosemont & Villeray Active Leads Daily: $15.00 Instant form leads
Retargeting – Montreal site visitors Active Leads Daily: $10.00 Website leads

Example Montreal account. Budgets are illustrative.

Audience

Targeting Montreal neighbourhoods

We cover the areas you serve, such as:

  • Plateau-Mont-Royal
  • Rosemont
  • Villeray
  • Ahuntsic
  • Verdun
  • Saint-Laurent
  • West Island
  • NDG
Ads ManagerExample account
CampaignAd setAd
Conversion locationInstant forms
LocationsMontreal, QC + selected areas
Age25 – 65+
Advantage+ audience On
LanguagesFrench, English
PlacementsAdvantage+ placements (Facebook, Instagram, Messenger)

Example ad set. Targeting stays broad inside your service area, and the creative does the rest.

Lead form

Lead forms that bring real Montreal customers

A postal code question keeps out-of-area leads away, and a review step cuts accidental submissions. In Quebec, the form and privacy notice are in French.

Your Business

Réservez votre date

Answer 3 quick questions. We reply within one business day.

What do you need help with?
Postal code
When do you need it done?

Contact information

Full namePrefilled from profile
Phone numberPrefilled from profile
Review

By submitting, you agree to be contacted about your request. Privacy policy.

Example Instant Form. A “review” step and qualifying questions filter out accidental submissions.
Costs & budget

Facebook ad costs and budget in Montreal

Google is competitive in Montreal, so Facebook and Instagram add leads through a separate, often cheaper auction. Meta charges mostly per impression, so your cost per lead depends on the creative, the offer and the lead form as much as on the city.

Start with your numbers

We set a target cost per lead from your job value and close rate, then give each Montreal ad set enough budget to collect leads every week.

Few ad sets, not many

Meta learns faster with fewer, broader ad sets. In Montreal we usually run one prospecting ad set per offer and one retargeting ad set.

Refresh creative often

The same audience in Montreal sees your ads repeatedly. New photos and videos every few weeks keep costs from creeping up.

Ad sets we build for Montreal

Ad setAudiencePurpose
Prospecting – French (primary)Adults in your Montreal service areaNew leads from your main offer
Prospecting – EnglishAdults in your Montreal service area, English languageNew leads from your main offer
RetargetingWebsite visitors and video viewers, last 30 daysBring back people who didn’t book
Past customersYour customer list (excluded from prospecting)Repeat work, reviews and referrals

Facebook vs. Google in Montreal

Facebook & InstagramGoogle Ads
ReachesMontreal residents before they searchPeople searching in Montreal now
CompetitionSeparate auction, based on creativeHigh in Montreal
Best forPlanned, seasonal and visual servicesUrgent and high-intent services

See our Google Ads plan for Montreal.

Local calendar

When to run Facebook ads in Montreal

Facebook reaches people before they search, so Montreal campaigns should launch ahead of these moments, not during them.

WhenWhat’s happeningWhat we change in your ads
January–JuneMoving season build-upLeases end around July 1. Movers, cleaners, painters and junk removal should advertise from winter onwards.
JuneCanadian Grand PrixDowntown is packed. Hospitality and downtown services see visitor demand; home services are unaffected.
Late June–JulyMontreal International Jazz FestivalPeak summer. Exterior projects should be at full budget, with fall offers prepared.
December 1Winter tire deadlineQuebec requires winter tires from December 1. Auto shops should push changeover bookings from October.
Seasons

When Montreal customers are ready

Long winters bring heating and snow removal demand, and July 1 (moving day) creates the biggest single day of demand for movers and cleaners in Canada.

Competition

Standing out in Montreal

French and English searches have different competitors and costs. Many English-only advertisers miss French demand entirely.

Quebec rules

Facebook advertising rules in Montreal

Facebook and Instagram ads in Montreal have to follow Meta’s policies and Quebec’s rules. We check both before any ad goes live.

  • Commercial advertising must be available in French under the Charter of the French Language (strengthened by Bill 96), including ads, landing pages and lead forms.
  • Licensed contractors must show their RBQ licence number (format: RBQ licence XXXX-XXXX-XX) on all advertising, including websites and social media.
  • Quebec’s Law 25 requires consent before using tracking technology that can identify people, so tracking and remarketing need a proper consent banner.
  • Quebec’s Consumer Protection Act prohibits commercial advertising aimed at children under 13.
  • Housing, employment and financial ads must be declared as a Meta Special Ad Category in Canada, which removes age, gender and postal-code targeting.
  • Follow-up emails and texts to Facebook leads fall under Canada’s anti-spam law (CASL). A quote request gives implied consent for a limited time only.

General guidance, not legal advice. Your regulator’s current rules always apply.

Facebook ads for Montreal industries

Industry-specific Facebook ad plans for the businesses we see most in Montreal:

All Facebook ad guides by industry

Facebook ads in Montreal: FAQ

Do Facebook ads in Montreal have to be in French?

Commercial advertising in Quebec must be available in French under the Charter of the French Language. French ads also perform better with most Montreal audiences.

When should Montreal movers start Facebook ads for July 1?

In the winter. Many people book their July 1 move months ahead.

When should Montreal movers start Facebook ads for July 1?

In January or February. Many people book their July 1 move months in advance.

Do Montreal contractors need the RBQ number in Facebook ads?

Yes. The RBQ requires licensed contractors to show their licence number on all advertising, including social media.

Do you manage Google Ads in Montreal too?

Yes. We run Google Ads, Local Services Ads and Facebook ads for Montreal businesses, and plan them together so budgets go where leads cost least.

Facebook ads in other cities

More about our Facebook and Instagram ads management.

Get more Montreal leads from Facebook and Instagram

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