Facebook Ads for Cleaning Companies in Canada

Why Facebook and Instagram ads work for cleaning companies

House cleaning is a recurring service people choose on trust and convenience. Facebook and Instagram are good at both: real photos of your team, reviews in the ad, and a simple first-clean offer that turns into a weekly or bi-weekly customer. Commercial cleaning needs a separate campaign aimed at business owners and office managers.

Offers that work for cleaning

First deep clean at a set price
Move-in / move-out cleaning
Bi-weekly plan with the same cleaner each visit

Who we show your ads to

Busy households within your service area
People who viewed your pricing page
Office and property managers (commercial campaign)

Facebook ads for cleaning companies

Facebook and Instagram for cleaning companies

Cleaning sells on time saved and trust. Ads that show a real team, explain that cleaners are insured and background-checked, and promise a consistent cleaner for recurring clients address the two biggest worries. Satisfying before-and-after shots of kitchens and bathrooms also perform well.

Busy parents, professionals and older homeowners are strong audiences. A first-clean discount that leads into a recurring plan is a common and effective offer. For commercial cleaning, LinkedIn or Google usually outperform Meta.

Trust signals

Insured, background-checked, same cleaner every visit.

First-clean offer

An introductory price that leads into a recurring plan.

Time-saved message

Focus on the free time customers get back.

Inside Ads Manager

How we set up Facebook ads for cleaning companies

Campaigns

Campaigns built around cleaning offers

For cleaning businesses we usually start with one campaign for first deep clean at a set price and one for move-in / move-out cleaning, each with its own budget, plus a small retargeting campaign.

Ads ManagerExample account

CampaignsAd setsAds

Off / OnCampaignDeliveryObjectiveBudgetResults

Leads – First deep clean at a set price Active Leads Daily: $35.00 Instant form leads

Leads – Move-in / move-out cleaning Active Leads Daily: $20.00 Website leads

Retargeting – Site visitors & video viewers Active Leads Daily: $10.00 Website leads

Example cleaning account. Budgets are illustrative and set from your cost-per-lead target.

Audience

Who we reach for cleaning companies

Busy households within your service area
People who viewed your pricing page
Office and property managers (commercial campaign)

Ads ManagerExample account

CampaignAd setAd

Conversion locationInstant forms

LocationsYour service area (city or radius)

Age25 – 65+

Advantage+ audience On

LanguagesAll languages

PlacementsAdvantage+ placements (Facebook, Instagram, Messenger)

Example ad set. Targeting stays broad inside your service area, and the creative does the rest.

Lead form

Lead form questions for cleaning companies

The form opens inside Facebook and Instagram and asks what a cleaning business needs to know before calling back:

Home size (bedrooms and bathrooms)
How often? (one time, weekly, bi-weekly, monthly)
Postal code

Your Business

Book your first deep clean

Answer 3 quick questions. We reply within one business day.

Home size (bedrooms and bathrooms)

How often? (one time, weekly, bi-weekly, monthly)

Postal code

Contact information

Full namePrefilled from profile

Phone numberPrefilled from profile

Review

By submitting, you agree to be contacted about your request. Privacy policy.

Example Instant Form. A “review” step and qualifying questions filter out accidental submissions.

Creative

Ad ideas for cleaning companies

Formats that work for cleaning businesses:

Your cleaner in a bright, real living room

Short video of a kitchen being cleaned

Price-by-home-size graphic

Rules

Advertising rules for cleaning companies

Say “insured” or “background-checked” only when it’s true for every cleaner.

Timing

When to run Facebook ads for cleaning companies in Canada

Facebook reaches people before they search, so ads should start ahead of the busy season, not during it.

When	Demand	What to run
Mar–May	Peak	Retarget site visitors and push booking offers while demand is high.
Jun–Aug	High	Bi-weekly plan with the same cleaner each visit.
Sep–Nov	Steady	First deep clean at a set price.
Dec–Feb	High	Move-in / move-out cleaning.

Facebook vs. Google

Facebook ads vs. Google Ads for cleaning companies

	Facebook & Instagram	Google Ads
Reaches people	Before they search	While they search
Best for cleaning	First deep clean at a set price; Move-in / move-out cleaning	Recurring home cleaning; Move-in / move-out
What drives results	Photos, video and the offer	Keywords, ads and the landing page
Lead follow-up	Within minutes, by phone or text	Answer the call or reply the same day

See the full plan on Google Ads for cleaning companies, or how both work together on marketing for cleaning companies.

Facebook ads for cleaning companies: FAQ

Do Facebook ads work for cleaning companies?

Yes. Cleaning is a trust-based, recurring service, which suits Facebook’s visual ads and retargeting well.

How do cleaning companies get recurring clients from ads?

Offer a first deep clean, then present the recurring plan during the visit and in follow-up messages.

Do you also run Google Ads for cleaning companies?

Yes. Most cleaning companies get the best results from Google Ads and Facebook ads together. Google captures people searching now; Facebook and Instagram reach them earlier and retarget people who visited your site.

Facebook ads by city

Facebook ads for other home services

More about our Facebook and Instagram ads management.