Facebook Ads for Cleaning Companies in Canada

Why Facebook and Instagram ads work for cleaning companies

House cleaning is a recurring service people choose on trust and convenience. Facebook and Instagram are good at both: real photos of your team, reviews in the ad, and a simple first-clean offer that turns into a weekly or bi-weekly customer. Commercial cleaning needs a separate campaign aimed at business owners and office managers.

Offers that work for cleaning

First deep clean at a set price
Move-in / move-out cleaning
Bi-weekly plan with the same cleaner each visit

Who we show your ads to

Busy households within your service area
People who viewed your pricing page
Office and property managers (commercial campaign)

Inside Ads Manager

How we set up Facebook ads for cleaning companies

These are the screens in Meta Ads Manager, recreated with example data for a cleaning business.

Campaigns

One campaign per offer, plus retargeting

Each offer gets its own campaign and budget, so you can see which one brings booked work. A small retargeting campaign follows up with people who visited your site or watched your videos.

Ads ManagerExample account

CampaignsAd setsAds

Off / OnCampaignDeliveryObjectiveBudgetResults

Leads – First deep clean at a set price Active Leads Daily: $35.00 Instant form leads

Leads – Move-in / move-out cleaning Active Leads Daily: $20.00 Website leads

Retargeting – Site visitors & video viewers Active Leads Daily: $10.00 Website leads

Example cleaning account. Budgets are illustrative and set from your cost-per-lead target.

Audience

Broad targeting inside your service area

Meta’s delivery finds the right people when targeting stays broad and the creative is specific. We control where ads show, not who Meta can learn from.

Ads ManagerExample account

CampaignAd setAd

Conversion locationInstant forms

LocationsYour service area (city or radius)

Age25 – 65+

Advantage+ audience On

LanguagesAll languages

PlacementsAdvantage+ placements (Facebook, Instagram, Messenger)

Example ad set. Targeting stays broad inside your service area, and the creative does the rest.

Lead form

A lead form that filters out tire-kickers

Instant Forms open inside Facebook and Instagram, so they’re quick to fill. We use a higher-intent form with a review step and questions that tell you whether the lead is worth a call.

Home size (bedrooms and bathrooms)
How often? (one time, weekly, bi-weekly, monthly)
Postal code

Your Business

Book your first deep clean

Answer 3 quick questions. We reply within one business day.

Home size (bedrooms and bathrooms)

How often? (one time, weekly, bi-weekly, monthly)

Postal code

Contact information

Full namePrefilled from profile

Phone numberPrefilled from profile

Review

By submitting, you agree to be contacted about your request. Privacy policy.

Example Instant Form. A “review” step and qualifying questions filter out accidental submissions.

Creative

Ad ideas for cleaning companies

On Facebook and Instagram, the image or video is the targeting. These formats consistently beat stock photos for cleaning businesses.

Your cleaner in a bright, real living room

Short video of a kitchen being cleaned

Price-by-home-size graphic

Rules

Advertising rules for cleaning companies

Say “insured” or “background-checked” only when it’s true for every cleaner.

Meta also rejects ads that imply they know something personal about the viewer, such as their health, finances or situation. We write every ad to pass review the first time.

Timing

When to run Facebook ads for cleaning companies in Canada

Facebook reaches people before they search, so ads should start ahead of the busy season, not during it.

When	Demand	What to run
Mar–May	Peak	Retarget site visitors and push booking offers while demand is high.
Jun–Aug	High	Bi-weekly plan with the same cleaner each visit.
Sep–Nov	Steady	First deep clean at a set price.
Dec–Feb	High	Move-in / move-out cleaning.

Facebook vs. Google

Facebook ads vs. Google Ads for cleaning companies

	Facebook & Instagram	Google Ads
Reaches people	Before they search	While they search
Best for cleaning	First deep clean at a set price; Move-in / move-out cleaning	Recurring home cleaning; Move-in / move-out
What drives results	Photos, video and the offer	Keywords, ads and the landing page
Lead follow-up	Within minutes, by phone or text	Answer the call or reply the same day

See the full plan on Google Ads for cleaning companies, or how both work together on marketing for cleaning companies.

Facebook ads for cleaning companies: FAQ

Do Facebook ads work for cleaning companies?

Yes. Cleaning is a trust-based, recurring service, which suits Facebook’s visual ads and retargeting well.

How do cleaning companies get recurring clients from ads?

Offer a first deep clean, then present the recurring plan during the visit and in follow-up messages.

How much should cleaning companies spend on Facebook ads?

Meta suggests about 50 results per ad set per week for delivery to finish learning. Most local businesses don’t reach that, so we keep the number of ad sets small and set the budget from your cost-per-lead target and the number of jobs you want, then adjust monthly.

Do you also run Google Ads for cleaning companies?

Yes. Most cleaning companies get the best results from Google Ads and Facebook ads together. Google captures people searching now; Facebook and Instagram reach them earlier and retarget people who visited your site.

Facebook ads by city

Facebook ads for other home services

More about our Facebook and Instagram ads management.