Facebook Ads for Immigration Consultants in Canada

Why Facebook and Instagram ads work for immigration consultants

Facebook and Instagram are where many future immigrants research programs, join groups and compare consultants, often from outside Canada. Licensed consultants who share accurate, useful program updates and show their CICC licence build the trust that turns followers into paying clients.

Offers that work for immigration consulting

Paid eligibility assessment
Express Entry profile review
Study permit application consultation

Who we show your ads to

Adults in key source countries
Speakers of the languages you serve
Video viewers and website visitors

Inside Ads Manager

How we set up Facebook ads for immigration consultants

These are the screens in Meta Ads Manager, recreated with example data for a immigration consulting business.

Campaigns

One campaign per offer, plus retargeting

Each offer gets its own campaign and budget, so you can see which one brings booked work. A small retargeting campaign follows up with people who visited your site or watched your videos.

Ads ManagerExample account

CampaignsAd setsAds

Off / OnCampaignDeliveryObjectiveBudgetResults

Leads – Paid eligibility assessment Active Leads Daily: $35.00 Instant form leads

Leads – Express Entry profile review Active Leads Daily: $20.00 Website leads

Retargeting – Site visitors & video viewers Active Leads Daily: $10.00 Website leads

Example immigration consulting account. Budgets are illustrative and set from your cost-per-lead target.

Audience

Broad targeting inside your service area

Meta’s delivery finds the right people when targeting stays broad and the creative is specific. We control where ads show, not who Meta can learn from.

Ads ManagerExample account

CampaignAd setAd

Conversion locationInstant forms

LocationsYour service area (city or radius)

Age25 – 65+

Advantage+ audience On

LanguagesAll languages

PlacementsAdvantage+ placements (Facebook, Instagram, Messenger)

Example ad set. Targeting stays broad inside your service area, and the creative does the rest.

Lead form

A lead form that filters out tire-kickers

Instant Forms open inside Facebook and Instagram, so they’re quick to fill. We use a higher-intent form with a review step and questions that tell you whether the lead is worth a call.

Which program are you interested in?
Country you live in now
Highest level of education

Your Business

Eligibility assessment

Answer 3 quick questions. We reply within one business day.

Which program are you interested in?

Country you live in now

Highest level of education

Contact information

Full namePrefilled from profile

Phone numberPrefilled from profile

Review

By submitting, you agree to be contacted about your request. Privacy policy.

Example Instant Form. A “review” step and qualifying questions filter out accidental submissions.

Creative

Ad ideas for immigration consultants

On Facebook and Instagram, the image or video is the targeting. These formats consistently beat stock photos for immigration consulting businesses.

Consultant explaining a program in 60 seconds

Licence and credentials graphic

Program update carousels

Rules

Advertising rules for immigration consultants

The CICC Code of Professional Conduct prohibits misleading advertising. Ads mentioning jobs can fall under Meta’s employment Special Ad Category.

Meta also rejects ads that imply they know something personal about the viewer, such as their health, finances or situation. We write every ad to pass review the first time.

Timing

When to run Facebook ads for immigration consultants in Canada

Facebook reaches people before they search, so ads should start ahead of the busy season, not during it.

When	Demand	What to run
Jan–Mar	High	Express Entry profile review.
Apr–Jun	Steady	Study permit application consultation.
Jul–Sep	Peak	Retarget site visitors and push booking offers while demand is high.
Oct–Dec	Steady	Express Entry profile review.

Facebook vs. Google

Facebook ads vs. Google Ads for immigration consultants

	Facebook & Instagram	Google Ads
Reaches people	Before they search	While they search
Best for immigration consulting	Paid eligibility assessment; Express Entry profile review	Express Entry & PR; Study & work permits
What drives results	Photos, video and the offer	Keywords, ads and the landing page
Lead follow-up	Within minutes, by phone or text	Answer the call or reply the same day

See the full plan on Google Ads for immigration consultants, or how both work together on marketing for immigration consultants.

Facebook ads for immigration consultants: FAQ

Do Facebook ads work for immigration consultants?

Yes. Many applicants research on Facebook and Instagram, and program explainers from a licensed consultant build trust quickly.

How do consultants avoid low-quality Facebook leads?

Offer a paid assessment, ask qualifying questions in the form, and show your CICC licence clearly.

How much should immigration consultants spend on Facebook ads?

Meta suggests about 50 results per ad set per week for delivery to finish learning. Most local businesses don’t reach that, so we keep the number of ad sets small and set the budget from your cost-per-lead target and the number of jobs you want, then adjust monthly.

Do you also run Google Ads for immigration consultants?

Yes. Most immigration consultants get the best results from Google Ads and Facebook ads together. Google captures people searching now; Facebook and Instagram reach them earlier and retarget people who visited your site.

Facebook ads for immigration consultants