Marketing agency for excavation contractors
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for excavation contractors
Excavation work is mostly found through search, so Google carries the budget. Facebook helps with septic and drainage awareness and with builder relationships, and a strong Google Business Profile wins local Maps searches.
Google Search ads
Job-specific campaigns for septic, drainage, grading, sewer lines and builder work, inside a tight radius.
Local Services Ads
Excavation is not a Local Services Ads category in most Canadian markets.
Facebook & Instagram ads
Drainage and septic awareness offers for homeowners, and B2B ads for builders and landscapers.
Everything else
Google Business Profile with job photos, and direct relationships with local builders.
Planning marketing for excavation
Excavation projects are large and often come through referrals from builders, pool companies, landscapers and septic designers. Google Search captures property owners and contractors looking for help, and Meta builds awareness with rural owners. Referral partnerships are worth as much as paid ads.
Weather and frost limit the season in much of Canada, so campaigns should build a backlog in winter and early spring for the digging season.
Referral partners
Builders, pool and septic companies.
Backlog building
Winter and early spring bookings.
Search for owners
Google captures active project searches.
Your excavation business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › excavation › quote
Excavation Contractor | Septic, Drainage & Grading | Free On-Site Quote
Septic systems, drainage, grading, sewer lines and basement digs. Licensed, insured, locates arranged.
Google Maps & profile
Excavation is not a Local Services Ads category in most Canadian markets. Your Google Business Profile, reviews and photos carry the Maps results instead.
Facebook & Instagram ad
Your Business
Sponsored ·
Soggy yard or water near the foundation? We fix grading and drainage properly, with the right equipment and locates arranged before we dig.
How to split a excavation marketing budget
Our suggested starting point for excavation contractors. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 70%
Job-specific campaigns for septic, drainage, grading, sewer lines and builder work, inside a tight radius.
- Local Services Ads 0%
Excavation is not a Local Services Ads category in most Canadian markets.
- Facebook & Instagram 30%
Drainage and septic awareness offers for homeowners, and B2B ads for builders and landscapers.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for excavation contractors
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for excavation contractors in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Mar–Apr | High | Spring thaw: drainage, wet basements and booking summer work. | Spring drainage and grading assessment |
| May–Aug | Peak | Main digging season. Full budget on all campaigns. | Retargeting and booking offers |
| Sep–Nov | High | Finish jobs before frost; septic and sewer repairs. | Free septic system inspection quote |
| Dec–Feb | Low | Frozen ground. Emergency work and next-season quotes only. | Build demand: free septic system inspection quote |
Marketing for excavation contractors: FAQ
What marketing works best for excavation contractors?
Google Search for homeowners with urgent or planned jobs, plus builder relationships supported by B2B ads and a strong Maps listing.
Channel guides for excavation contractors
- Google Ads for excavation contractors
- Facebook ads for excavation contractors
- Local Services Ads
- Google Ads management
Marketing agency by city
- Marketing agency Toronto
- Marketing agency Mississauga
- Marketing agency Brampton
- Marketing agency Hamilton
- Marketing agency Ottawa
- Marketing agency Montreal
- Marketing agency Vancouver
- Marketing agency Surrey
- Marketing agency Calgary
- Marketing agency Edmonton
- Marketing agency Winnipeg
- Marketing agency Halifax
- Marketing agency North York
- Marketing agency Vaughan
- Marketing agency Ajax
- Marketing agency Oshawa
- Marketing agency Peterborough
- Marketing agency Kitchener
- Marketing agency Waterloo
- Marketing agency London
- Marketing agency Burnaby
- Marketing agency Langley
- Marketing agency Victoria
Marketing for other construction & excavation
Get a marketing plan for your excavation business
We review your Google Ads account, find where budget is being wasted, and send you a prioritized list of fixes. Free, with no contract or obligation.