Marketing agency for demolition contractors
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for demolition contractors
Demolition is a search-first service. Google Search captures homeowners and builders comparing contractors, and Facebook and Instagram build recognition with teardown videos that local audiences love to watch.
Google Search ads
Full demolition, interior demolition and small structure campaigns, plus a builder campaign.
Local Services Ads
Demolition is not a Local Services Ads category in most Canadian markets.
Facebook & Instagram ads
Teardown videos, cleared-lot before-and-afters and B2B ads aimed at builders.
Everything else
Relationships with infill builders and renovation contractors who need teardowns regularly.
The right channel mix for demolition
Demolition leads come from homeowners, renovation contractors, builders and developers. Google Search captures active needs, while partnerships with renovation and building companies bring steady work. Meta supports residential awareness.
Because job values vary widely, tracking revenue by lead type and channel matters. A single commercial job can outweigh many residential leads.
Mixed customers
Homeowners and contractors both matter.
Partnerships
Renovation and building firms as referral sources.
Revenue tracking
Job value by lead type and channel.
Your demolition business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › demolition › quote
Demolition Contractor | Permits & Disposal Handled | Free Site Visit & Quote
House, interior, garage and pool demolition. Insured, permits handled, hazardous materials managed safely.
Google Maps & profile
Demolition is not a Local Services Ads category in most Canadian markets. Your Google Business Profile, reviews and photos carry the Maps results instead.
Facebook & Instagram ad
Your Business
Sponsored ·
Planning a rebuild or a big renovation? We handle demolition from permits to cleanup, with hazardous materials managed safely.
How to split a demolition marketing budget
Our suggested starting point for demolition contractors. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 70%
Full demolition, interior demolition and small structure campaigns, plus a builder campaign.
- Local Services Ads 0%
Demolition is not a Local Services Ads category in most Canadian markets.
- Facebook & Instagram 30%
Teardown videos, cleared-lot before-and-afters and B2B ads aimed at builders.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for demolition contractors
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for demolition contractors in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Mar–May | High | Spring rebuild and renovation season starts. | Interior strip-out for renovations |
| Jun–Sep | Peak | Main building season. Full budget on all campaigns. | Retargeting and booking offers |
| Oct–Nov | Steady | Teardowns before winter and interior work. | Free site visit and demolition quote |
| Dec–Feb | Low | Interior demolition and next-season quotes. | Build demand: free site visit and demolition quote |
Marketing for demolition contractors: FAQ
How should demolition contractors split their ad budget?
Mostly Google Search, with a smaller Facebook budget for video-based recognition and builder outreach.
Channel guides for demolition contractors
- Google Ads for demolition contractors
- Facebook ads for demolition contractors
- Local Services Ads
- Google Ads management
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Marketing for other construction & excavation
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