Marketing agency for auto repair shops
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for auto repair shops
Auto repair customers pick a shop near home or work and stay for years. Google Search captures urgent repairs and “mechanic near me” searches, and Facebook and Instagram promote seasonal services and introduce the shop to new drivers in the area.
Google Search ads
Repair, brake and diagnostic campaigns with radius targeting around the shop.
Local Services Ads
Auto repair categories are available for LSA in some Canadian markets.
Facebook & Instagram ads
Tire changeover and winter check offers, plus technician introductions.
Everything else
Google Business Profile reviews and booking links, which drive Maps results.
Planning marketing for an auto repair shop
Most auto repair customers find a shop through Google Search and Maps when something goes wrong, then return for years if they are happy. Search and a strong Google Business Profile bring new customers, while Meta and email bring them back for maintenance.
Tire season creates two big peaks each year. Budgets and staffing should be ready for them, with online booking to capture demand.
Google and Maps
Where most new customers come from.
Retention
Meta and email bring customers back.
Tire peaks
Spring and fall rushes planned ahead.
Your auto repair business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › auto-repair › book
Trusted Auto Repair Shop | Book Online Today | Warranty on Parts & Labour
Honest diagnostics, brakes, tires and maintenance. Licensed technicians, written estimates and a warranty on our work.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More auto repair shops in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
Winter tires on by the first snow? Book your changeover online, pick a time that suits you and get a free brake and battery check while your car is in.
How to split a auto repair marketing budget
Our suggested starting point for auto repair shops. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 55%
Repair, brake and diagnostic campaigns with radius targeting around the shop.
- Local Services Ads 10%
Auto repair categories are available for LSA in some Canadian markets.
- Facebook & Instagram 35%
Tire changeover and winter check offers, plus technician introductions.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for auto repair shops
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for auto repair shops in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Mar–May | Peak | Spring tire changes and pothole damage. | Retargeting and booking offers |
| Jun–Aug | Steady | AC repairs and road-trip checks. | Free brake check |
| Oct–Dec | Peak | Winter tire rush. Book early. | Retargeting and booking offers |
| Jan–Feb | Steady | Batteries, starters and winter breakdowns. | Winter inspection package |
Marketing for auto repair shops: FAQ
How should an auto repair shop advertise?
Google Search for repairs and nearby searches, and Facebook for seasonal services like tire changeovers and winter checks.
Channel guides for auto repair shops
- Google Ads for auto repair shops
- Facebook ads for auto repair shops
- Local Services Ads
- Google Ads management
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