Marketing agency for real estate agents
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for real estate agents
Real estate buyers and sellers browse for months. Facebook and Instagram carry more of the budget here than in most industries, because that is where people browse listings and neighbourhoods. Google Search captures sellers asking about home values and people searching for agents.
Google Search ads
Home valuation, “sell my house” and agent search campaigns in your farm areas.
Local Services Ads
Real estate categories are available for LSA in some Canadian markets.
Facebook & Instagram ads
Listings, market updates and valuation offers under the housing Special Ad Category.
Everything else
YouTube neighbourhood tours and a CRM with long-term email follow-up.
Planning marketing for a real estate agent
Most real estate leads take months or even years to become clients, so follow-up matters as much as lead generation. Google Search captures sellers requesting evaluations, Meta keeps you visible in the community, and a CRM with regular follow-up turns leads into listings.
The spring and fall markets are the busiest, and budgets should rise before them to build a pipeline.
Long nurture
CRM follow-up over months.
Sellers on Google
Evaluation searches capture listing leads.
Pre-season build
Budgets rise before spring and fall markets.
Your real estate business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › realtor › home-value
What’s Your Home Worth? | Free Local Home Evaluation | Sell With a Local Expert
Get a free, accurate home evaluation from a local agent who knows your neighbourhood. No obligation.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More real estate agents in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
What is your home worth in today’s market? Get a free valuation based on recent sales on your street, prepared by a local agent, not an algorithm.
How to split a real estate marketing budget
Our suggested starting point for real estate agents. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 35%
Home valuation, “sell my house” and agent search campaigns in your farm areas.
- Local Services Ads 10%
Real estate categories are available for LSA in some Canadian markets.
- Facebook & Instagram 55%
Listings, market updates and valuation offers under the housing Special Ad Category.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for real estate agents
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for real estate agents in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Feb–May | Peak | Spring market. Seller campaigns at full budget. | Retargeting and booking offers |
| Jun–Aug | Steady | Buyer campaigns and summer listings. | First-time buyer guide and consultation |
| Sep–Nov | High | Fall market. Second seller push. | Free home valuation |
| Dec–Jan | Low | Nurture leads for spring listings. | Build demand: free home valuation |
Marketing for real estate agents: FAQ
Is Facebook or Google better for real estate agents?
Facebook and Instagram for reach and long-term nurturing; Google for sellers searching for valuations and agents. Most agents need both.
Channel guides for real estate agents
- Google Ads for real estate agents
- Facebook ads for real estate agents
- Local Services Ads
- Google Ads management
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