Marketing agency for personal injury lawyers
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for personal injury lawyers
Personal injury is one of the most expensive Google Ads categories in Canada, and most signed cases still start with a search. Google Search carries the budget, Local Services Ads add verified calls where legal categories are open, and Facebook and Instagram build recognition through short explainer videos.
Google Search ads
Case-type campaigns (car accidents, slip and fall, long-term disability) with strict negative keywords.
Local Services Ads
Legal categories are available for LSA in some Canadian markets; verified calls are billed per lead.
Facebook & Instagram ads
Explainer videos from the lawyers and retargeting of people who read case pages.
Everything else
YouTube explainers and Microsoft Ads, which often cost less per click for legal searches.
Planning marketing for a personal injury firm
Personal injury clients usually contact a few firms and choose the one that responds fastest and seems most trustworthy. Google Search captures people actively looking, Local Services Ads provide pay-per-lead options where available, and Meta builds awareness among people who don’t yet know they have a claim.
Intake speed and quality are as important as ads. We track response times and signed cases by channel so marketing spend follows real cases.
Fast intake
The first firm to respond often wins.
LSA where available
Pay-per-lead options for legal services.
Cases by channel
Spend follows signed cases.
Your personal injury business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › injury-lawyer › car-accident
Injury Lawyers Near You | Free Case Consultation | Available 24/7
Car accident, slip and fall and disability claims. Speak with a lawyer today about your options. No obligation.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More personal injury lawyers in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
After a car accident, some deadlines start right away. Our lawyers explain your accident benefits and your options in a free, no-obligation case review.
How to split a personal injury marketing budget
Our suggested starting point for personal injury lawyers. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 65%
Case-type campaigns (car accidents, slip and fall, long-term disability) with strict negative keywords.
- Local Services Ads 15%
Legal categories are available for LSA in some Canadian markets; verified calls are billed per lead.
- Facebook & Instagram 20%
Explainer videos from the lawyers and retargeting of people who read case pages.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for personal injury lawyers
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for personal injury lawyers in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Nov–Feb | Peak | Winter driving and slip-and-fall season. | Retargeting and booking offers |
| Mar–May | Steady | Steady demand. Test new case types. | No fee unless you win (where offered) |
| Jun–Aug | High | Summer travel and cycling accidents. | Free case review |
| Sep–Oct | Steady | Back-to-school traffic. | Guide: what to do after a car accident in your province |
Marketing for personal injury lawyers: FAQ
What is the best marketing for personal injury lawyers in Canada?
Google Search for active case searches, Local Services Ads where available, and video on Facebook and YouTube for recognition, all within law society rules.
Channel guides for personal injury lawyers
- Google Ads for personal injury lawyers
- Facebook ads for personal injury lawyers
- Local Services Ads
- Google Ads management
Marketing agency by city
- Marketing agency Toronto
- Marketing agency Mississauga
- Marketing agency Brampton
- Marketing agency Hamilton
- Marketing agency Ottawa
- Marketing agency Montreal
- Marketing agency Vancouver
- Marketing agency Surrey
- Marketing agency Calgary
- Marketing agency Edmonton
- Marketing agency Winnipeg
- Marketing agency Halifax
- Marketing agency North York
- Marketing agency Vaughan
- Marketing agency Ajax
- Marketing agency Oshawa
- Marketing agency Peterborough
- Marketing agency Kitchener
- Marketing agency Waterloo
- Marketing agency London
- Marketing agency Burnaby
- Marketing agency Langley
- Marketing agency Victoria
Marketing for other legal & immigration
Get a marketing plan for your personal injury business
We review your Google Ads account, find where budget is being wasted, and send you a prioritized list of fixes. Free, with no contract or obligation.