Marketing agency for immigration lawyers
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for immigration lawyers
Immigration clients research for a long time, often from outside Canada. Google Search captures people ready to hire for specific cases, Facebook and YouTube build trust with explainers in the languages your team speaks, and Local Services Ads add verified leads where available.
Google Search ads
Case-type campaigns for refusals, appeals, permits and sponsorship, split by country and language.
Local Services Ads
Legal categories, including immigration law, are available for LSA in some Canadian markets.
Facebook & Instagram ads
Explainer videos, language-targeted ads and retargeting of people who read case pages.
Everything else
YouTube explainers and webinars about current programs and policy changes.
Planning marketing for an immigration practice
Immigration clients often research extensively and ask their community for recommendations. Google Search captures urgent and specific needs, Meta builds trust within language communities, and reviews and referrals shape the final choice.
Policy changes can suddenly change demand for particular programs, so campaigns need to be adjusted quickly when rules change.
Community trust
Meta and referrals within communities.
Urgent search
Google captures refusals and deadlines.
Policy-driven changes
Campaigns adjusted when rules change.
Your immigration law business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › immigration-lawyer › consultation
Canadian Immigration Lawyer | Refusals, Appeals & PR | Book a Consultation
Permits, sponsorship, PR, refusals and appeals. Law society licensed. Honest advice.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More immigration lawyers in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
Was your study permit refused? Our immigration lawyers review refusal letters and explain your real options, including reapplying or challenging the decision.
How to split a immigration law marketing budget
Our suggested starting point for immigration lawyers. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 60%
Case-type campaigns for refusals, appeals, permits and sponsorship, split by country and language.
- Local Services Ads 10%
Legal categories, including immigration law, are available for LSA in some Canadian markets.
- Facebook & Instagram 30%
Explainer videos, language-targeted ads and retargeting of people who read case pages.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for immigration lawyers
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for immigration lawyers in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Jan–Mar | High | Study permit season for fall intake, and new-year policy updates. | Sponsorship and PR consultation |
| Apr–Jun | Steady | Work permits, PR and sponsorship. | Free explainer webinar on a current program |
| Jul–Sep | Peak | Study permit refusals and urgent cases before intakes. | Retargeting and booking offers |
| Oct–Dec | Steady | January intake, sponsorship and year-end PR applications. | Sponsorship and PR consultation |
Marketing for immigration lawyers: FAQ
What is the best marketing for immigration lawyers?
Google Search for case-specific searches, Facebook and YouTube explainers for trust, and country and language targeting for clients abroad.
Channel guides for immigration lawyers
- Google Ads for immigration lawyers
- Facebook ads for immigration lawyers
- Local Services Ads
- Google Ads management
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