Marketing agency for divorce & family lawyers
Updated · By the PPC Pros Canada team
How Google Ads, Local Services Ads and Facebook ads work together for divorce & family lawyers
Family law clients search when they are ready to get advice, so Google Search carries most of the budget. Local Services Ads add verified leads where legal categories are open, and Facebook and YouTube build trust with calm explainer videos.
Google Search ads
Matter-specific campaigns for divorce, custody, support and separation agreements.
Local Services Ads
Legal categories, including family law, are available for LSA in some Canadian markets.
Facebook & Instagram ads
Neutral explainer videos and retargeting, with no wording that implies personal circumstances.
Everything else
Google Business Profile reviews (within law society rules) and YouTube explainers.
Planning marketing for a family law firm
Family law clients often research for a long time, then choose quickly once they decide to act. Google Search captures that moment, while Meta and helpful content keep your firm familiar during the research phase. Reviews and a professional website matter a lot.
January is traditionally a busy month for separation enquiries, which is worth reflecting in budgets.
Research then act
Stay visible, then capture the decision.
Reputation
Reviews and professionalism drive choice.
January peak
Budgets reflect seasonal enquiry patterns.
Your family law business on every platform
The same customer might see your Facebook ad in March, search Google in April and call from a Local Services Ad in May. Each placement has its own format.
Google Search ad
Your Business
yourbusiness.ca › family-law › consultation
Family & Divorce Lawyers | Confidential Consultation | Custody, Support & Property
Clear advice on separation, divorce, custody and support. Book a confidential consultation with a lawyer.
Local Services Ad
Your Business
Reviews
Google Verified
Another business
Reviews
Google Verified
Another business
Reviews
Google Verified
More divorce & family lawyers in Toronto ›
Facebook & Instagram ad
Your Business
Sponsored ·
Separation raises a lot of questions about children, support and property. Our family lawyers explain your options clearly in a confidential consultation.
How to split a family law marketing budget
Our suggested starting point for divorce & family lawyers. After the first month, budget moves to whichever channel produces the cheapest booked jobs.
- Google Search ads 65%
Matter-specific campaigns for divorce, custody, support and separation agreements.
- Local Services Ads 15%
Legal categories, including family law, are available for LSA in some Canadian markets.
- Facebook & Instagram 20%
Neutral explainer videos and retargeting, with no wording that implies personal circumstances.
Suggested starting split, adjusted monthly once real cost-per-lead data comes in.
What we track for divorce & family lawyers
The same lead actions are tracked across Google Ads, Local Services Ads and Meta, so no channel gets credit for another’s work.
A marketing calendar for divorce & family lawyers in Canada
| When | Demand | Google Ads | Facebook & Instagram |
|---|---|---|---|
| Jan–Mar | Peak | Many firms see more enquiries after the holidays. Full budget. | Retargeting and booking offers |
| Apr–Jun | Steady | Steady demand. Test ads and landing pages. | Flat-fee uncontested divorce (where offered) |
| Jul–Sep | High | After summer holidays and before school starts: custody questions rise. | Free guide: what to know before separating |
| Oct–Dec | Steady | Holiday parenting arrangements and year-end planning. | Confidential initial consultation |
Marketing for divorce & family lawyers: FAQ
What is the best marketing mix for family lawyers?
Google Search for people ready to hire, Local Services Ads where available, and explainer videos on Facebook and YouTube to build trust.
Channel guides for divorce & family lawyers
- Google Ads for divorce & family lawyers
- Facebook ads for divorce & family lawyers
- Local Services Ads
- Google Ads management
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