Our Three Step Process
How We 5X’d ROI for a Local Immigration Consultant in Just 30 Days
Our Three Step Process
How We 5X’d ROI for a Local Immigration Consultant in Just 30 Days
A Surrey-based immigration consultant was burning $1,200/month on ads without results—until we stepped in. We scrapped their generic campaign, built a laser-focused Google Ads strategy targeting high-intent local keywords like “student visa expert Surrey,” and optimized for call conversions. In just 30 days, we brought in 85+ qualified leads, dropped cost per lead from $38 to $7, and generated over $8,000 in consultations—all from a lean $1,500 budget.
Client Overview:
A Surrey-based immigration consultant offering student visa, PR, and LMIA-related services. They had decent word-of-mouth but weren’t getting results from their paid ads—just wasted budget and irrelevant leads.
The Problem:
The client had been running Google Ads through another agency, spending $1,200/month with little to show for it.
Most leads were either unqualified or outside Canada.
Calls were inconsistent.
Their campaign was broad, generic, and lacked any form of local targeting.
They needed quality leads, not random traffic.
Our Approach:
We stripped everything down and rebuilt their strategy from scratch, focusing on local high-intent search and conversion-ready actions.
✅ What We Did:
Keyword Research: Found specific keywords like
“immigration consultant Surrey,” “student visa expert near me,” “LMIA Canada help”
Campaign Type: Google Search + Call-Only Ads
Location Targeting: Radius-based targeting around Surrey, Delta, and Abbotsford
Ad Copy: Built urgency-driven ads like:
“Student Visa About to Expire? Talk to an Expert Today!”
Conversion Tracking: Added call tracking and form submissions as goals
Landing Page Advice: Helped refine their CTA to “Book Free 15-Minute Call”
The Results:
Metric | Before Us | After 30 Days With Us |
|---|
Monthly Ad Spend | $1,200 | $1,500 |
Cost Per Lead (CPL) | $38+ | $7.20 |
Total Qualified Leads | 18–20 | 85+ |
Consultation Revenue | $2,000 | $8,000+ |
Call Volume | Low & inconsistent | 4–5 daily avg. |
Client Feedback:
“I had tried 3 different ad people before, but this is the first time I’m getting actual leads who are ready to book. Calls are coming in every day now.”
– Gurpreet S., Immigration Consultant – Surrey
What This Means for You:
If you’re a local service provider wasting money on ads that don’t convert, you don’t need more traffic—you need targeted strategy and better intent. That’s what we do best at PPC Pros Canada.
Client Overview:
A Surrey-based immigration consultant offering student visa, PR, and LMIA-related services. They had decent word-of-mouth but weren’t getting results from their paid ads—just wasted budget and irrelevant leads.
The Problem:
The client had been running Google Ads through another agency, spending $1,200/month with little to show for it.
Most leads were either unqualified or outside Canada.
Calls were inconsistent.
Their campaign was broad, generic, and lacked any form of local targeting.
They needed quality leads, not random traffic.
Our Approach:
We stripped everything down and rebuilt their strategy from scratch, focusing on local high-intent search and conversion-ready actions.
✅ What We Did:
Keyword Research: Found specific keywords like
“immigration consultant Surrey,” “student visa expert near me,” “LMIA Canada help”
Campaign Type: Google Search + Call-Only Ads
Location Targeting: Radius-based targeting around Surrey, Delta, and Abbotsford
Ad Copy: Built urgency-driven ads like:
“Student Visa About to Expire? Talk to an Expert Today!”
Conversion Tracking: Added call tracking and form submissions as goals
Landing Page Advice: Helped refine their CTA to “Book Free 15-Minute Call”
The Results:
Metric | Before Us | After 30 Days With Us |
|---|
Monthly Ad Spend | $1,200 | $1,500 |
Cost Per Lead (CPL) | $38+ | $7.20 |
Total Qualified Leads | 18–20 | 85+ |
Consultation Revenue | $2,000 | $8,000+ |
Call Volume | Low & inconsistent | 4–5 daily avg. |
Client Feedback:
“I had tried 3 different ad people before, but this is the first time I’m getting actual leads who are ready to book. Calls are coming in every day now.”
– Gurpreet S., Immigration Consultant – Surrey
What This Means for You:
If you’re a local service provider wasting money on ads that don’t convert, you don’t need more traffic—you need targeted strategy and better intent. That’s what we do best at PPC Pros Canada.
A Surrey-based immigration consultant was burning $1,200/month on ads without results—until we stepped in. We scrapped their generic campaign, built a laser-focused Google Ads strategy targeting high-intent local keywords like “student visa expert Surrey,” and optimized for call conversions. In just 30 days, we brought in 85+ qualified leads, dropped cost per lead from $38 to $7, and generated over $8,000 in consultations—all from a lean $1,500 budget.
Client Overview:
A Surrey-based immigration consultant offering student visa, PR, and LMIA-related services. They had decent word-of-mouth but weren’t getting results from their paid ads—just wasted budget and irrelevant leads.
The Problem:
The client had been running Google Ads through another agency, spending $1,200/month with little to show for it.
Most leads were either unqualified or outside Canada.
Calls were inconsistent.
Their campaign was broad, generic, and lacked any form of local targeting.
They needed quality leads, not random traffic.
Our Approach:
We stripped everything down and rebuilt their strategy from scratch, focusing on local high-intent search and conversion-ready actions.
✅ What We Did:
Keyword Research: Found specific keywords like
“immigration consultant Surrey,” “student visa expert near me,” “LMIA Canada help”
Campaign Type: Google Search + Call-Only Ads
Location Targeting: Radius-based targeting around Surrey, Delta, and Abbotsford
Ad Copy: Built urgency-driven ads like:
“Student Visa About to Expire? Talk to an Expert Today!”
Conversion Tracking: Added call tracking and form submissions as goals
Landing Page Advice: Helped refine their CTA to “Book Free 15-Minute Call”
The Results:
Metric | Before Us | After 30 Days With Us |
|---|
Monthly Ad Spend | $1,200 | $1,500 |
Cost Per Lead (CPL) | $38+ | $7.20 |
Total Qualified Leads | 18–20 | 85+ |
Consultation Revenue | $2,000 | $8,000+ |
Call Volume | Low & inconsistent | 4–5 daily avg. |
Client Feedback:
“I had tried 3 different ad people before, but this is the first time I’m getting actual leads who are ready to book. Calls are coming in every day now.”
– Gurpreet S., Immigration Consultant – Surrey
What This Means for You:
If you’re a local service provider wasting money on ads that don’t convert, you don’t need more traffic—you need targeted strategy and better intent. That’s what we do best at PPC Pros Canada.
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Check our other project case studies with detailed explanations
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Other Case Studies
Check our other project case studies with detailed explanations