Client Overview:

A family-run HVAC business based in Abbotsford, BC, specializing in A/C installations, repairs, and seasonal servicing. Their goal: ramp up summer service bookings before the heat wave kicked in.

The Problem:

They’d never run a proper digital campaign before. Most of their leads came from referrals or online directories. When they did try boosting Facebook posts or setting up Google Ads, nothing converted.

Key challenges:

• No clear offer

• No lead form or call tracking

• Ads weren’t seasonal or urgent

• Wasted budget on generic clicks

They needed an aggressive seasonal push with measurable results.

Our Strategy:

We built a hybrid ad strategy combining both Google Search and Facebook Lead Ads—designed for quick wins and volume.

✅ What We Did:

• Created a Seasonal Hook:
  “A/C Not Cooling? Book a $49 Service Call Before June 1st”

• Google Ads Setup:
  • Search campaigns targeting keywords like “AC repair near me,” “air conditioner installation Abbotsford,” “emergency AC service”
  • Call Extensions + Location Targeting

• Facebook Lead Ads:
  • Simple mobile-friendly forms prefilled with name, number, and address
  • Split-tested visuals showing AC units, sweaty families, and heat alerts

• Landing Page & CRM:
  • Installed basic lead collection funnel
  • Integrated with CallRail for tracking and Zapier for CRM alerts

The Results:

Client Feedback:

“We were scrambling every summer to get calls. This time, people started booking way before the season even hit. It was the best campaign we’ve ever done.”
– Amrit S., HVAC Business Owner – Abbotsford

Why This Worked:

Timing is everything in seasonal industries. We leveraged urgency, geo-targeting, and multi-platform visibility to dominate the early summer A/C rush.