Our Three Step Process
32 Legal Leads in 14 Days for a BC Family Lawyer – Without Wasting a Dollar
Our Three Step Process
32 Legal Leads in 14 Days for a BC Family Lawyer – Without Wasting a Dollar
A family law firm came to us frustrated with irrelevant clicks and zero results. We rebuilt their Google Ads strategy with tight ad groups, phrase match keywords, and geo-targeting focused on Surrey and nearby cities. In just 2 weeks, they got 32 qualified leads, closed 6 new cases, and finally saw what real lead generation feels like.
Client Overview:
A family law firm based in British Columbia, offering services like divorce mediation, child custody, and spousal support legal advice. The client had tried running ads in the past but was frustrated with irrelevant traffic and zero conversions.
The Problem:
The law firm came to us with a tight budget and a specific goal—generate real, high-quality leads from people searching for family legal help in their area.
Previous campaigns had:
Broad match keywords like “lawyer near me”
No location targeting
No clear ad message
No conversion tracking
They were paying for clicks from outside their service scope, wasting ad spend, and missing serious leads.
Our Strategy:
We dialed into what truly matters for legal leads: intent, location, and trust.
✅ What We Did:
Ad Group Structuring: Split into 4 focused themes:
• Divorce Lawyer
• Child Custody Lawyer
• Marriage Mediation
• Spousal Support Legal HelpKeyword Targeting: Used only phrase & exact match keywords like:
“divorce lawyer Surrey,” “child custody legal advice,” “family court lawyer near me”Compelling Ad Copy:
“15+ Years in Family Law | Free 20-Min Consultation”
“Resolve Child Custody Disputes Peacefully”Location Targeting: Focused only on Surrey, Langley, Burnaby, and surrounding cities
Call Extension: Added click-to-call with strong CTA
Landing Page Suggestion: Simplified to show expertise, testimonials, and consultation booking
The Results:
Metric | Before Us | After 2 Weeks With Us |
|---|---|---|
Ad Spend | ~$600 | $620 |
Leads Generated | 0–3/month | 32 qualified leads |
Cost Per Lead (CPL) | N/A | $19.38 |
New High-Ticket Clients | N/A | 6 retained cases |
Conversion Rate | Under 3% | 21%+ |
Client Feedback:
“Every lead we got from this campaign was relevant. One even said they found us through ‘child custody lawyer near me’—that’s exactly who we wanted to reach.”
– Manpreet K., Family Lawyer – Lower Mainland
Why This Worked:
We didn’t throw money at the problem. We built a campaign that spoke to exactly who they wanted as clients, and filtered out the noise.
Client Overview:
A family law firm based in British Columbia, offering services like divorce mediation, child custody, and spousal support legal advice. The client had tried running ads in the past but was frustrated with irrelevant traffic and zero conversions.
The Problem:
The law firm came to us with a tight budget and a specific goal—generate real, high-quality leads from people searching for family legal help in their area.
Previous campaigns had:
Broad match keywords like “lawyer near me”
No location targeting
No clear ad message
No conversion tracking
They were paying for clicks from outside their service scope, wasting ad spend, and missing serious leads.
Our Strategy:
We dialed into what truly matters for legal leads: intent, location, and trust.
✅ What We Did:
Ad Group Structuring: Split into 4 focused themes:
• Divorce Lawyer
• Child Custody Lawyer
• Marriage Mediation
• Spousal Support Legal HelpKeyword Targeting: Used only phrase & exact match keywords like:
“divorce lawyer Surrey,” “child custody legal advice,” “family court lawyer near me”Compelling Ad Copy:
“15+ Years in Family Law | Free 20-Min Consultation”
“Resolve Child Custody Disputes Peacefully”Location Targeting: Focused only on Surrey, Langley, Burnaby, and surrounding cities
Call Extension: Added click-to-call with strong CTA
Landing Page Suggestion: Simplified to show expertise, testimonials, and consultation booking
The Results:
Metric | Before Us | After 2 Weeks With Us |
|---|---|---|
Ad Spend | ~$600 | $620 |
Leads Generated | 0–3/month | 32 qualified leads |
Cost Per Lead (CPL) | N/A | $19.38 |
New High-Ticket Clients | N/A | 6 retained cases |
Conversion Rate | Under 3% | 21%+ |
Client Feedback:
“Every lead we got from this campaign was relevant. One even said they found us through ‘child custody lawyer near me’—that’s exactly who we wanted to reach.”
– Manpreet K., Family Lawyer – Lower Mainland
Why This Worked:
We didn’t throw money at the problem. We built a campaign that spoke to exactly who they wanted as clients, and filtered out the noise.
A family law firm came to us frustrated with irrelevant clicks and zero results. We rebuilt their Google Ads strategy with tight ad groups, phrase match keywords, and geo-targeting focused on Surrey and nearby cities. In just 2 weeks, they got 32 qualified leads, closed 6 new cases, and finally saw what real lead generation feels like.
Client Overview:
A family law firm based in British Columbia, offering services like divorce mediation, child custody, and spousal support legal advice. The client had tried running ads in the past but was frustrated with irrelevant traffic and zero conversions.
The Problem:
The law firm came to us with a tight budget and a specific goal—generate real, high-quality leads from people searching for family legal help in their area.
Previous campaigns had:
Broad match keywords like “lawyer near me”
No location targeting
No clear ad message
No conversion tracking
They were paying for clicks from outside their service scope, wasting ad spend, and missing serious leads.
Our Strategy:
We dialed into what truly matters for legal leads: intent, location, and trust.
✅ What We Did:
Ad Group Structuring: Split into 4 focused themes:
• Divorce Lawyer
• Child Custody Lawyer
• Marriage Mediation
• Spousal Support Legal HelpKeyword Targeting: Used only phrase & exact match keywords like:
“divorce lawyer Surrey,” “child custody legal advice,” “family court lawyer near me”Compelling Ad Copy:
“15+ Years in Family Law | Free 20-Min Consultation”
“Resolve Child Custody Disputes Peacefully”Location Targeting: Focused only on Surrey, Langley, Burnaby, and surrounding cities
Call Extension: Added click-to-call with strong CTA
Landing Page Suggestion: Simplified to show expertise, testimonials, and consultation booking
The Results:
Metric | Before Us | After 2 Weeks With Us |
|---|---|---|
Ad Spend | ~$600 | $620 |
Leads Generated | 0–3/month | 32 qualified leads |
Cost Per Lead (CPL) | N/A | $19.38 |
New High-Ticket Clients | N/A | 6 retained cases |
Conversion Rate | Under 3% | 21%+ |
Client Feedback:
“Every lead we got from this campaign was relevant. One even said they found us through ‘child custody lawyer near me’—that’s exactly who we wanted to reach.”
– Manpreet K., Family Lawyer – Lower Mainland
Why This Worked:
We didn’t throw money at the problem. We built a campaign that spoke to exactly who they wanted as clients, and filtered out the noise.
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Check our other project case studies with detailed explanations
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Other Case Studies
Check our other project case studies with detailed explanations